Stats and deliver!
Your money or your life! Yes it’s the weekly stats round-up that spends its cash on looking flash and grabbing your attention with all the finest digital marketing stats the online world has to offer. “Fa diddly qua qua!”
Before we begin the round-up, if you’d like to receive your own free personalised copy of the Adobe 2015 Digital Marketing Survey, please click the link, complete the survey and you’ll receive a personalised report that shows how you score against major industry benchmarks and what you can do to get ahead.
Why responsive email design is no longer an option
Published by Instiller, this infographic compiles lots of eye-catching statistics that underscore the importance of catering to mobile users with your email communications. (Click image below for longer version).
Mobile payments on the rise
New data from Walker Sands reveals that while eight out of 10 consumers have some concerns about mobile payment services, with the most popular concerns rooted in security (57%) and privacy (48%), cash use is on the decline and mobile payments are on the rise.
- While 56% of consumers rank cash as the most secure form of payment, only 11% have paid for something in cash in the last day, down from 27% in the past year.
- The majority of consumers (59%) have $20 or less in their wallets.
- 40% of consumers have used a mobile payment application in the past year, up from just 8% in 2013.
- While only 4% of consumers have used Apple Pay in the past year, 18% say its introduction makes them more likely to make a purchase with their smartphone in the near future.
SEO Jobs and SEO salary guide
Conductor has released some research around SEO salaries this week revealing the following insight…
- 18% growth in Number of SEO jobs in Top 20 Cities
- Double digit salary growth across the board (average 17% growth. Marketing managers on the high end with 26% growth)
- A Shift in Top Cities (New York and San Francisco stayed in the top, San Jose and Seattle moved to the top 5 for the first time.)
- Higher Demand for Account Managers (11% growth in demand)
Click on the image below to download the full free report (registration required).
Students live mobile first
A recent UK-wide study from adsquare has unearthed key insights in to the mobile lives of students.
- 82% of new UK students own smartphones
- 98% of them use social media
- 84% use location based services
- Very first action of the day is checking their mobile devices
75% of marketers plan to increase programmatic brand spend
Three-quarters of marketers plan to increase programmatic brand spend in the next six to 12 months, according to a survey conducted by Infectious Media.
However, at the same time, two-thirds (65%) of marketers cite ‘lack of transparency of financials’ as the main barrier to really increasing programmatic ad spend.
72% of German consumers receptive to mobile point of sale activity
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new studyby Internet World Germany.
The study also revealed that price-related promotions were most popular, with 47% happy to receive special offers and discounts. 32% would like to navigate stores and shopping centres using their smartphone as a route planner, while 28% said they consider making payment via smartphones in retail outlets realistic in the near future. 61% voiced concerns about data security and privacy.
Online payment methods around the world
This infographic from Expert Market displays the mix of online payment methods in different countries around the world. Click the image below for a larger version of the infographic.
The shift from ‘me’ to ‘we’
Invapay has created this little infographic to show how companies will adapt to the next stage in the digital revolution.
Non-marketing stat of the week
Peter Sellers was paid £25 to provide the voices for the first PG Tips chimps’ TV commercial.
Where marketers and consumers differ
Sitecore’s report published in conjunction with Econsultancy Digital Experience: Are Brands Meeting Consumer Expectations? weighs the importance of 17 attributes describing different elements of people’s digital experiences, and compared the two groups in order to see how aligned marketers were to their audience.
Consumers rate up-to-date information, personalisation, right levels of detail and useful account information more so than marketers.
- ‘Up-to-date information, for example availability and pricing’ -20% difference
- ‘Website that gives you the right level of detail for what you need’ -21% difference
- 25% of highly satisfied consumers value personalisation
Marketers rate the importance of mobile optimisation more highly than consumers.
- ‘Website works well on a smartphone’ – 128% difference
- ‘Website works well on a tablet’ – 72% difference
Social media data reveals what voters are actually talking about
New data from Crimson Hexagon reveals telling insights into the interests of different voters, using social media data to quantify the association between voters and their other interests. The below data reveals the affinities which differentiate supporters of different parties the most:
- Conservative supporters using social media are 163x more likely to be interested in the NHS than other social media users
- 21x more likely to be interested in Top Gear
- Twice as likely to be interested in Chelsea
- 159% more likely to be interested in the public sector
- Highest affinity region for Conservative supporters on Twitter is the East Midlands
- Labour supporters using social media are 108x more likely to be interested in socialism than other social media users
- 16x more likely to be interested in feminism
- 26x more likely to be interested in wildlife
- 1,000x more likely to be interested in climate
- 1,000x more likely to be interested in food banks
- 119x more likely to be interested in anarchism
- Liberal Democrats supporters using social media are 493x more likely to be interested in Russell Brand than other social media users
- 167x more likely to be interested in the Daily Mail
- 8x more likely to be interested in LBGT issues
- Twice as likely to be interested in Bristol and twice as likely to be interested in Somerset
- Twice as likely to be interested in crime and in law
- Twice as likely to be interested in sustainability and in climate change
- UKIP supporters on social media are 48x more likely to be interested in Brussels than other users
- 40x more likely to be interested in Jihad
- 14x more likely to be interested in Sheffield
- 30x more likely to be interested in Top Gear
Millennials favour traditional digital channels over social media for retailer promotions and offers
RapidCampaign surveyed over two-thousand UK adults on their purchase habits and the results shows that when it comes to retailer promotions millennials want to hear about them via email and on retailer websites.
- For 16 to 24 year olds email is the top channel of choice for finding out about promotions.
- Only 23% of consumers look to a retailer’s website for promotions and offers.
- Damn it, how did the term ‘millennial’ slip in here?
Click the image below for a much longer version of the infographic.
Emotional response to viral videos
Less than 15% believe sound is insignificant according to a report by Fractl and Buzzstream.
In a test group of sound and no video, 69% said the sound had a significant impact on their emotional response, with the highest recorded emotion being anticipation. With sound, video and no captions, although ‘interest’ was still the top recorded emotion, ‘admiration’ and ‘amazement’ replaced ‘curiosity’ and ‘uncertainty’
When combined, sound with video proved to elevate the content. less than 15% said the sound was insignificant when paired with a video.
Non-marketing infographic of the week
Study the visual history of videogame controllers courtesy of Pop Chart Lab (click image below for larger version)
For loads more up-to-date statistics…
Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.
It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.