Lovehoney [+60% to 100% CR]
Bench [+100% CR]
State Farm [+56% CR]
Baines & Ernst [+51% CR]
Horze [+19% CR]
FreshSparks [+13% CR]
CareerBuilder [+20% email CTR]
Harviestoun [+28% mobile traffic]
Need more proof? If we step away from Twitter there’s plenty of articles singing the praises of responsive design.
Let’s start with Brad Frost:
First of all, some numbers are coming back on responsive retail sites and they’re looking pretty damn good. 42.4% conversion rate increases. Over 400% (!) conversion rate increases for Android.
And then there’s beauty brand Nars [+54% mobile CR]:
In addition to the 54 percent increase in smartphones, check-out conversions from a tablet increased 24 percent as a result of the site launch. The company decided to roll out a responsive site because of limited teams and structure that could not back up three different sites.
Finally, there are another five brands that we’ve previously looked at, which have all achieved remarkable increases in the key metrics after going down the responsive route.
If you have some before and after data following a responsive-focused revamp then I’d love to hear from you, either by email (chris@), or via the comments area below. Otherwise good luck if you’re on the verge of making a business case, or are about to launch your new site.
[Image via James Forster @ Exis Web]