Well, this post does what it says on the tin.

Some sites are mobile sites (m dot) and some are responsive.

For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.

And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.

Lowes

Use of geolocation to show your nearest store’s opening times.

opening times on mobile

Add to cart CTA pinned to top of mobile page.

lowes cta held at top of mobile page

Cleartrip

At a glance flight duration and stopover bars, with explanation. 

flight markers cleartrip mobile site

Kia

Highlighted common/desired actions in red on menu.

kia mobile

Those same desired actions are held at top of screen.

kia mobile

Argos

Subtly designed app message (does all it needs to do and isn’t intrusive, unlike some other examples).

argos app message

One click reserve. The Amazon model turned to click and collect.

one click reserve argos mobile

Warby Parker

Fold out product info:

warby parker on mobile  warby parker mobile

Colour highlights on form select:

warby parker mobile

BuzzFeed

Big menu font:

buzzfeed mobile

TED

Quick ‘rate this talk’ form to convert reviewers:

ted mobile site

HuffPo

Enormous share buttons pinned to bottom of the page.

huffpo mobile

John Lewis

‘How to’ for zooming and switching product images.

john lewis mobile

Sainsbury’s

Quick tap to return to the top of the page.

sainsburys mobile

Ford

Lovely button palette.

ford mobile