We have just released our Online Video Best Practice Guide, which provides valuable advice on using video for sales and marketing.
To coincide with the new report, I’ve compiled a list of articles on online video from the blog…
Online video stats
Video ads are highly effective brand-building tools, even without the help of campaigns on other platforms.
A study from Nielsen last year suggests that online video ads can be more effective than TV.
Stats from Unruly Media show that people are sharing video online more than ever.
A study suggests that users are prepared to put up with ads.
Guest blogger Dan Ruch looks at the metrics to use when measuring the effectiveness of video advertising.
Interviews on online video
The CEO of video agency Adjust Your Set explains how online video can benefit brands.
Sarah talks about what makes a social video campaign successful, and how she sees the market developing in future.
Rob explains why brands should look at subtitling for online video, and the potential SEO benefits.
Video and e-commerce
Simply Group achieved a 25% increase in conversion rates after adding instructional videos to product pages.
Some ideas of how retailers and marketers can use video.
Viral / social video
A number of blogs dismissed the much discussed Old Spice campaign with stats showing a drop in sales. As Aliya Zaidi argued, it was far too early to judge.
Chris Gorrell Barnes looks at the growth of social video.
Tips for optimising online video campaigns.
Some excellent uses of video…
Great examples of brands using viral video from 2009.