The EU e-Privacy Directive was introduced last year as a way of forcing websites to be more open about the type of cookies they used to track visitors.
Initially there was quite a lot of apprehension as site owners were concerned that they’d be forced to add intrusive pop-ups and force visitors to opt-in before they could begin using the site.
Around this time last year I flagged up 20 examples of cookie law compliance, so thought it would be interesting to check back and see how these sites have adapted their approaches, as well as highlighting some other high profile examples.
Overall the sites tend to take one of three options:
- Display a discreet notice alerting people to that fact that cookies are used.
- Do almost nothing at all, simply adding a small hyperlink somewhere on the homepage.
Those with a hyperlink only…
Thomson has also seen no reason to update its tiny statement on cookies.
John Lewis has done away with the notice at the top of its homepage, so now the only link is a tiny banner in the footer.
House of Fraser
Last time I checked M&S had a fairly prominent link at the top of its homepage, but this has since been downsized to a tiny text link at the very bottom of the page.
Facebook has a teeny, tiny mention of cookies on its homepage. But you really have to look for it.
Those with a discreet banner…
Lastminute has opted for a discreet yellow banner at the bottom of the screen.
BBC Good Food
The BBC has done away with its intrusive pop-up and replaced it with a simple banner at the top of the homepage. It is a vast improvement on the old version.
The Guardian has opted for a small, concise notification at the top of its homepage.
Those with a prominent banner or pop-up…
The Co-operative Bank
The Co-op bank initially displayed a small ‘Privacy and cookies’ button, but that has since been replaced with a large banner that briefly explains why cookies are necessary.
Games Workshop potentially has the most imposing cookie pop-up I’ve come across. You can’t actually enter the site until you agree to accept cookies.
ITV has opted for a prominent banner at the top of its homepage.
B&Q has also made its cookie notification far more prominent. It now has a big, bright banner at the top of its homepage whereas previously it only had a small notice tucked away at the bottom of the page.
ASOS has a cookie pop-up that appears in the bottom right-hand corner of the screen. It’s unmissable, but it’s likely that most people will simply click ‘Okay’ just to get rid of it.
How do you approach the issue of cookie compliance? Do you feel a prominent message is necessary? Or, since enforcement has been less strict than expected, is it a bit OTT?