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18 best branded Vines from September 2014

By Christopher Ratcliff October 6th 2014 22:18

It’s your one-stop shop for all things six-seconds in length with a commercially creative twist.

September saw brilliant Vines from Samsung, Disney and Chrysler covering a broad range of topics including Halloween, classic sports footage and laptop smashing.

For even more economically delivered branded marvels, check out last month’s Vine round-up.

Hewlett Packard

You had me at ‘Office Space’ homage…

Oreo

One of the best ‘tap the Vine’ games I’ve seen so far.

Walkers Crisps

It’s the first time we’ve featured the venerable UK snack and this month there were a couple of corking little animations highlighting its brand new flavours.

Lowe’s

The ever helpful US retailer has injected some magic into its ‘how-to’ Vines.

Dominos

Very simple but does a great job and making me want a pizza. Mission accomplished.

And this has the opposite effect…

Samsung UK

Samsung has been cheekily newsjacking this month’s events to highlight its vacuum cleaners. Here we have the Ryder Cup and Strictly Come Dancing given the sucky treatment.

Samsung Mobile US

Of course we can’t go a month without checking out the always superb US Samsung Vine account…

Dunkin Donuts

Making a very early start to Halloween proceedings at the beginning of September.

BMW i

BMW launched itself onto Vine in September with 15 brand new Vines all in one day. Not exactly the best strategy. In fact it’s not really a strategy at all, more an information dump. But still here are a couple of the best ones…

Disney Parks

One family experiences a ‘not so scary’ Halloween at Disney. Just wait until Leatherface comes out of nowhere and chases them around with a chainsaw.

Chrysler

Chrysler has just joined Vine, with a mixture of low-key simple Vines, the ubiquitous Zach King and these beautiful and smooth animations.

ESPN

I like the way ESPN has begun repurposing vintage sports footage for Vine, replete with 70s style frame.

Check out the most thrilling social video adverts here: 25 most thrilling Vines and Instagram videos of all time.

What are Rich Pins and how can you use them?

Pinterest marketing for retailers has gotten a whole lot more interesting.

Quite simply, Rich Pins offer more details than your standard Pinterest pins, therefore making them more useful.

If you’re a retailer you can include product information such as real-time pricing, stock availability and direct links to the product page.

Rich Pins are a very similar concept to ‘rich snippets’. If you’re already aware of ‘rich snippets’ then you’re half way to understanding Rich Pins.

Blog Conversion Rate Optimisation

Announcing The Digitals awards shortlist

So, after reading through more than 700 entries, we have decided upon a shortlist of 189 for our Digitals Awards.

All entries were judged during the first phase by Econsultancy’s internal staff then sent to our external judges, comprised of some of the finest minds in digital marketing and ecommerce.

The judges work at firms such as John Lewis, Sky, Selfridges, BBC, Oxfam and more (You can see the full list here).

There have been some really fantastic things going on in digital in the past year or so, and the shortlist represents real innovation and best practice in our industry.

Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by very narrow margins).

In no particular order, here are the shortlisted entries…

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Creativity during crisis: join co-founder of Uncommon Creative Studio Nils Leonard & Creative Review editor Eliza Williams

Nils Leonard, co-founder of Uncommon Creative Studio will be in conversation with Eliza Williams, editor of Creative Review, Wednesday 8th April at 10am BST. If you’d like to join them, you can sign up here. Nils and Eliza will discuss why brands need to get creative during the coronavirus crisis, as despite the temptation to […]

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