The lovely header image I’ve used for this blog post is a ‘Karlism’. I considered using a picture of Will Ferrell’s Mugatu, but stopped short.
Here, I’ve rounded up some little features, mostly about imagery and web design but also touching on UX. I’ve experimented a bit by showcasing them using Vine. Some of the imagery isn’t captured particularly crisply, but you can click through from each heading, or from a static image if there is one, to explore the page in question.
I could have used screencasting to capture these elements, but Vine was quite a bit quicker and maybe it even makes me look agile?
See what you think. Visit the sites and check these things out for yourself and let me know what you think works and what doesn’t.
1. Product rollovers from Hugo Boss
Mouseover effects are a great way to convey information about a product, and can aid conversion.
A nice way of jazzing up a timeline.
3. Jimmy Choo product image carousel
This is a useful piece of design, as users can see all of the product images without having to click on each individual photo.
OK, not so much web design, but I had to include it. Click the pic to get the app.
5. Prada: enormous slideshow holder before category page
Perhaps this works well for Prada’s target audience, but I would question the need to put extra steps between customers and product pages.
6. Versace product zoom
Love the crisp way this is done on the product page, showing the zoom to the side, rather than in the same pane.
7. Vivienne Westwood simple category pages
No messing around here, just some products, with price on hover.
8. Christian Louboutin – leave a note
This is more of a web design and is the first time I’ve seen this. On Louboutin product pages one can leave a note, which will stick there, presuming you don’t clear your cache.
9. Louboutin simplicity of layout
Clicking between categories gives similarly simple pages of products.
10. Louis Vuitton porthole video
This is a page showcasing three personas and three accompanying bags. The copywriting on this page is worth checking out. In the words of Andrew Warren-Payne, ‘I was transported to a Graham Greene novel’.
11. Prada’s mix of content formats
It’s a little hard to find the actual store on Prada’s website, but before you do, you can enjoy content from Prada’s fashion house, in text and video.
12. Karl Parfum’s scrolling experience
It’s not the best scrolling experience, but it feels luxe and you have to admire it for being adventurous.
13. Karl Lagerfeld homepage of visuals
The Pinterest effect is well-documented.
14. Jimmy Choo chunky filters
15. Jimmy Choo homepage imagery
16. DVF easy to use lookbooks
Lookbooks allow users to check out catwalk looks from the latest season. These Diane Von Furstenburg one’s aren’t all that snazzy but they’re very easy to use and link through to the items for sale.
17. Hugo Boss – imagery in dropdown category menus
Not terribly sophisticated, but helps to liven up the dropdown menus and allows promotion of a particular collection or set of items.
18. Gucci, too
19. But I didn’t like the Gucci generation game category pages
If you’re too young, refined or exotic to have heard of the generation game, it involved a conveyor belt in the final round.
20. Balenciaga store locator
Store locators are often boring. This one is full of interesting and beautiful images of stores, and you don’t have to click through to each store to enjoy them.