In no particular order…
Fanbassador: A fan of a brand who acts in an ambassadorial way. (Thanks to @CraigLeGrice for this one).
Shoptimization: how apps can be used to optimise the in-store shopping experience for the consumer, usually by reducing costs.
Digi-tail: augmented reality and other digital stuff in-store to boost the shopping experience.
Wearable multitasking: “Watches that socially connect, work as credit cards and have games on them” – basically, wearable technology.
Fashionizing: making normal objects fashionable. Diet Coke being branded with Jean Paul Gaultier was an example.
Shoppertainment: “new brand experiences and memorable entertainment” in-store and online, such as IKEA holding a slumber party.
Mocial: Yes, it’s mobile and social.
Data is the new (soil): A bastardisation of Gerd Leonhard’s phrase, explained here. Someone actually used this (skip to 6:50 in this video). “Data is the new soil..in which our ideas will grow”. Pass me the bucket…
Phablet: basically, big smartphones which aren’t quite tablets. Do we really need a word for this?
Pivot: when a startup decides that a change of business model is needed.
Value add: or, in plain English, added value.
Omnichannel: yes, we’ve used this word on the blog, but what’s wrong with multichannel?
Learnings: as in lessons learned. Learnings isn’t a word.
Reach out: commonly used by PRs. “I’m reaching out to you with the news that…”
Swim lane: a phrase for a person’s area of responsibility within a business.
We also asked our Twitter followers for some of the words and phrases they dislike.
Here are some of the best responses:
Which PR speak do you despise? Let us know below…