I recently tried to answer the ‘but what can we tweet about?’ question for an online retailer by way of a list, entitled ‘The 27 varieties of tweet used by online retailers‘.

20 types of tweet used by online travel firms

A quick scan across the Twitter feeds managed by retailers proved that there’s more to tweeting than simply pushing out deals and special offers. Examples of tweets included communicating website downtime, driving in-store visits, casting calls for TV ads as well as the more obvious coupons and time-limited offers.

So what would the average travel company tweet about? Again, there’s huge scope for airlines, hotels and travel operators to use Twitter in a variety of ways, to boost engagement, satisfaction and sales. Let’s now look at some examples…

Riding the celebrity wave

@britneyspears Thanks for the shout-out for us @palmslasvegas on Letterman last night!! Muchas gracias!


Promoting events

ROK Vegas Nightclub at the New York-New York will host Roktoberfest-Guitar Hero Video Game Competition October 15… http://bit.ly/j1DbM


Surveying followers / creating a meme

Where is the most romantic place in Australia? Tweet back or vote here http://bit.ly/v9Lyr


Shouting about latest destinations / hotels

Just added Il San Pietro di Positano in Italy http://bit.ly/avN2z


Running competitions

Kudos to Rob for winning our 1st Flickr photo challenge! http://bit.ly/pydPN Share your ideas for future challenges: http://bit.ly/c4ZMG 🙂


Helping customers

@jeremypair Can you follow so we can DM?


Flagging up technology improvements

@ellenrossano We are still testing wifi on four a/c and plan to equip our fleet early next year. We can’t wait to twitter from 30 thou feet!


Boosting your environmental credentials

@jamesfarrar learn about our Jetting to Green initiatives and view reports at http://www.jetblue.com/green


Encouraging people to visit lovely cities

999 brilliant reasons to visit London: http://bit.ly/16km8q #BAHL


Promoting destination gorgeousness

RT @Metrotwin: Absolutely gorgeous panoramic photos of London – http://ow.ly/t88Y


Launching a new hotel

President Alvaro Uribe, Mr. Marriott, Mr. Ricardo Poma, & Mr. Fernando Poma to take stage shortly to Inaugurate the Bogota Marriott.


Creating awareness of a new TV advertisement

Have you seen our new TV ad? The hovercraft is back! Check it out here: http://bit.ly/LQlG8


Announcing time-limited offers

For 48 hours only we’re sharing $48 fares! Get them before they are gone: http://budurl.com/2g2a


Offering newlyweds something extra

RT @HawaiianMiles Earn Double HawaiianMiles when you stay or celebrate your honeymoon at the Hilton Hawaiian Village®. http://bit.ly/4scFrK


Retweeting relevant lists

RT @timestravel: The world’s 10 best tropical beaches http://cli.gs/BahW3 #lp


Bigging up the mobile app

@murphymac Expedia does have an iPhone app! http://www.iappphone.com/de


Driving user-generated reviews

“Be careful sitting on sofas – can crack your back since wood frame is the cushion.” Scary trip? Tell us! http://bit.ly/3buMI6


Promoting the beautiful Flickr feed

New Flickr Photo: PA114982: sdaby has added a photo to the pool: http://bit.ly/cx5os


Giving love to the latest brand partnership 

SeatGuru seat reviews are now live on TripAdvisor UK’s brand spanking new meta flight search! http://bit.ly/2iGSUO


Revealing a delicious new menu

We have a new menu: http://bit.ly/TDLJE What do you think?


[Image by kcdsTM via Flickr, various rights reserved]