How well would you describe the extent to which your company has (or clients have) a strategy for optimising email marketing for mobile devices?
Implementing mobile email
The Email Marketing Census also investigates the methods that businesses are currently using to optimise their email for mobile.
Among those that do have a mobile email strategy, more than half (52%) have adapted their email design to have a simpler template that renders well on all devices.
A further 39% of respondents have created a mobile responsive email template.
For more information on this topic, read our posts looking at 15 excellent responsive email templates for small businesses and five case studies on how it improves engagement.
Interestingly, despite much discussion about thinking mobile first, only 8% of responding companies are taking this approach.
Agency results suggest that their clients are implementing similar tactics in optimising email for mobile.
Adapting email design is reported by 51% of agencies, while 41% say their clients created a mobile responsive email template.
What have you done to optimise email marketing for mobile?