Think of this as the online version of ‘hang in there baby’.

Although to quote The Simpsons, as is my persistent temptation: “determined or not, that cat must be long dead by now”.

That’s probably not the most ‘inspirational’ start to a post that has ‘inspiring’ in the headline, but stick with me… 

On first impression, I am tasked with a tricky remit here. Bring together a collection of inspiring quotes from around the world of marketing on a subject that perhaps isn’t the most exciting topic to the everyday person about town, in order to fire your minds into thinking differently, thinking creatively or even just thinking full stop about mobile marketing. Sounds tough?

Of course you and I both know, savvy marketer, that mobile is one of the most crucial platforms in your marketing strategy. 

It was only less than a year ago that I remember writing sentences like “soon mobile phones will be the primary screen in which consumer’s engage with the digital world”. Now it just seems blindingly obvious. Writing about the dominance of mobile devices over desktop is old news. Also note the disappointing lack of Simpsons reference.

However if you’re still battling with senior execs over the importance of focussing on mobile, or if your marketing team needs a little extra push in the rallying-cry department, or if you just need a little inspiration yourself, here’s a few words on mobile marketing that may just help.

Tough love

If your plans don’t include mobile, your plans are not finished.

Wendy Clark, Coca-Cola

If you’re not using mobile marketing to attract new customers to your business, don’t worry — your competitors are already using it and are getting those customers instead.

Jamie Turner,


The mobile phone is a bit like God – it’s omnipresent.

Joana Picq, Jampp

Viva revolution!

Mobiles are the devices where the high street fights back.

Mandeep Singh, StreetHub

The two parts of technology that lower the threshold for activism and technology is the Internet and the mobile phone. Anyone who has a cause can now mobilize very quickly.

Howard Rheingold, author


In today’s modern world, people are either asleep or connected.

Janice H. Reinold, Rosetta Marketing

The majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary, if not their only, way of experiencing the internet.

Peter Rojas, Gizmodo

The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now!

Nihal Mehta, Eniac Ventures

The mobile phone is used from when you get up in the morning and is often the last thing you interact with at night.

Jan Chipchase, Frog Design

The next generation

The future of mobile creativity is in our youth: an entire generation first exposed to computing in this form.

Chris Cheung, Autodesk


Mobile use is growing faster than all of Google’s internal predictions.

Eric Schmidt, Google – 2011

The trend has been mobile was winning. It’s now won.

Eric Schmidt, Google – 2014


The adoption rate of mobile is twice that of the internet, three times that of social media, and 10 times faster than PCs.

Emma Crowe, Somo

Common sense

End-users not technologies shape the market. Consequently marketers need to stay abreast not only of technological developments but also of the way people respond to them.

Matt Haig, author

As the consumer’s device of choice, mobile is almost always on hand. It’s the brand’s first point of contact with the consumer, but that doesn’t mean forcing them to walk around with the entire website in your pocket. Rather, the mobile experience needs to address the context of a mobile user.

Carin van Vuuren, Usablenet

The first screen

Mobile is a lot closer to TV than it is to desktop.

Mark Zuckerberg, Facebook


While today there’s a good deal of trial, error and confusion around mobile technology including apps, QR codes, image recognition, etc., NFC will soon dominate the way consumers secure coupons and deliver payments, our phones will become our wallets.

Anthony Lacovone, Augme

Amazon’s one-click is almost too convenient. I got home the other day to find a guitar in the hallway my ten year-old had bought on my phone when I wasn’t looking.

Rob Thurner, Burn The Sky

Twitter is the ultimate service for the mobile age. Its simplification and constraint of the publishing medium to 140 characters is perfectly complementary to a mobile experience. People still need longer stuff, but they see the headline on Twitter or Facebook.

Matt Mullenweg, entrepeneur

The future of online

The Mobile Web Initiative is important. Information must be made seamlessly available on any device.

Tim Berners-Lee

Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it’s convenient for you.

Cyndie Shaffstall, Spider Trainers

The future of mobile is the future of online. It is how people access online content now.

David Murphy, Mobile Marketing Magazine

The greater good

The important thing about mobile is, everybody has a computer in their pocket. The implications of so many people connected to the Internet all the time from the standpoint of education is incredible.

Ben Horowitz, Andreessen Horowitz

Inexpensive phones and pay-as-you go services are already spreading mobile phone technology to many parts of that world that never had a wired infrastructure.

Howard Rheingold, author

The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.

Marc Benioff, Salesforce

Offline saviour

Local commerce, without question, will be one of the fundamental use cases enabled by mobile devices over the next several years.

Andrew Mason, Groupon


People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.

Kevin Systrom, Instagram

Wishful thinking

I want to be buried with a mobile phone, just in case I’m not dead.

Amanda Holden

For more on mobile marketing, download our mobile and commerce report.