Welcome to our weekly round-up of the very best online marketing stats from around the digital world.
Today’s stats include online grocery shopping, fashion ecommerce, real time marketing and underpants.
National Blood Week has just started, and the NHS Give Blood campaign has already potentially reached more than 42m people with a single hashtag.
The campaign started with a few missing characters as road signs, posters and awnings dropped vowels all across London, and social media posters started taking notice.
Then, the letters A, B and O started disappearing from Tweets. Before the weekend, the grammatical nonsense was a mystery, but the official Give Blood Twitter account cleared up everything on Friday night.
The #MissingType campaign was officially launched yesterday morning and in the first 24 hours of the campaign, around 5,000 people have Tweeted the hashtag, making an overall social impression of 42m+.
Lack of premium video inventory holds back growth
According to stats from Teads, for nearly half of publishers that are ‘digital native’, lack of video inventory is the key challenge (47%) to increase online video advertising.
- 73% of publishers are planning to increase volume of video inventory to meet demand.
- 44% said that the cost of producing original video content to host ads was holding them back.
The same concerns, together with viewability, were shared by agencies and advertisers;
- 70% of agencies and advertisers expect video budgets to increase in the next two years but 40% agencies said lack of premium video inventory will hold them back.
- 50% of agencies and 46% of advertisers said lack of verification that ads were delivered to the right audience was holding back their spend on video.
Online grocery shopping
Research from Savvy reveals some useful data about online grocery shopping habits.
Which online retailers do we use?
- 62% of respondents have used tesco.com in the past 12 months.
- 41% had used asda.com and the sainsburys.co.uk platform attracted 34% of respondents.
- Ocado.com was used by 12% whilst Morrisons.com and Waitrose.com had 10% each.
How do online grocery shoppers behave?
- 59% write a list before shopping.
- 66% carry out their shopping from the living room, 20% from the kitchen and even 6% from the bedroom.
- 23% watch television whilst shopping.
- 25% prefer to shop using a smartphone or tablet.
- 53% of these shoppers add to their baskets over multiple sessions too.
Top level domains yet to catch on?
A Nielsen poll of 6,100 adults around the world (who use the internet for at least five hours a week) found that more than half (54%) were unaware of new top-level domains like .email, .photography and .realtor.
- Just 51% of survey respondents found the new domain extensions to be trustworthy.
- Legacy domain extensions, .com, .net and .org, on the other hand were recognized by 94% of those polled and found 90% of these to be very or somewhat trustworthy.
- In North America and Europe, under 40% of those surveyed indicated that they’d consider registering a new top-level domain.
- New top-level domains fared better in Asia, South America and Africa, where some 60% of respondents stated they’d consider a registration.
Google’s Consumer Barometer 2015
Google has just launched its Consumer Barometer 2015. Key findings for the UK include:
- 71% of Brits have a smartphone compared to the European average of 61%.
- The average UK consumer owns 3.3 devices in 2015, up 10% from 2014, with 28% using 5 or more devices.
- 92% of British consumers under 44 years old go online everyday.
- In the UK, 4 out of 10 people using smartphones when looking for local information and 61% researching locally a day or less before purchase.
- 40% of Brits shop in foreign countries to get better availability.
- 64% of Brits going online while watching TV. 63% use their smartphones to do so while 36% use a tablet or computer.
- 82% of internet users in Ireland go online on another device while watching TV (up from 61% last year).
Trends in global engagement
Our latest report, The Global Conversation: How international brands manage customer engagement is a survey of more than 325 international marketing organizations.
It focuses on the key differences between organizations leading the way, and those that follow.
Let’s take a look at some of the key insight and guidance from the report, paying particular attention to trends in global engagement.
To gauge their respective impact we asked our respondents: “Which marketing trends are changing the way you engage with global customers?”
We then asked whether the effects of those trends were positive or negative…
Real time marketing
The 2015 Wayin Real-Time Marketing Report finds that real-time marketing is starting to pay off for brands, but many marketers still lack the tools they need to increase response time:
78% of brands with the highest return on their real-time marketing investments use breaking news on social media, compared to only 57% of brands with low ROI.
- Almost half of real-time marketers are unable to respond to breaking news on social media within 30 minutes, while 24% say it takes their teams an hour or more.
93% of marketers agree they need to respond to trending social media content more quickly to improve their real-time marketing efforts.
39% of marketers believe real-time social search tools are critical for an effective strategy, but 41% lack the search analytics tools they find so crucial.
Marketing infographic which we didn’t quite fit in last week
This, from Turn, looks at global competition in programmatic advertising. Click the image for the full version.
Non marketing stat of the week
10% of British adults admit to wearing the same item of underwear three days in a row.
Marketing infographic of the week
This infographic from FusePump looks at fashion and ecommerce trends.
For loads more statistics…
Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.
It’s updated monthly and covers 11 different topics from advertising, content, customer experience, mobile, ecommerce and social.