The TUI Sales & Marketing Academy features a selection of hand-picked resources to help you accelerate your skills and capabilities.
Within each module you’ll find a mix of videos and readings from external best practice partners, as well as TUI specific content to help you do your job every day.
Begin your learning journey by selecting one of the eight modules.
The rise of Digital requires us to fundamentally change our approach to Marketing. This topic introduces us to the Modern Marketing Model (M3) and the key principles of Strategy, Distribution, Integrated Communications and Marketing Touchpoints. Click ‘Get Started’ to begin your learning journey.
Putting customers at the heart of your thinking is crucial to the success of any modern marketing team. This module introduces the key principles of customer experience alongside the importance of building the customer into your brand. Click ‘Get Started’ to begin your learning journey.
Balancing paid and organic marketing is crucial to the success of any digitally-focused business. This module consists of 9 lessons covering a number of performance marketing related topics as well as key CRM principles. Click ‘Get Started’ to begin your learning journey.
The path to purchase is no longer a straight line, with customers interacting with a number of touchpoints across multiple channels before making their purchase. This module covers the key principles of User Experience and how to design effective customer journeys. Click ‘Get Started’ to begin your learning journey.
Content that inspires, excites and delights is a fundamental part of any successful marketing strategy. This module introduces key content marketing techniques including, positioning, the basics of content marketing, strategy, personalisation and positioning. Click ‘Get Started’ to begin your learning journey.
Search and Social Media Marketing are at the forefront of modern, digital marketing techniques. This module introduces the core principles of SEO, community engagement, video and influencer marketing. Along with additional resources from externals sites such as Facebook, Twitter and Snapchat. Click ‘Get Started’ to begin your learning journey.
The shift to online has driven a huge change in the way holidays are sold and keeping up with the pace of change is more important than ever. This module introduces key eCommerce tactics with a focus on conversion rate optimisation. Click ‘Get Started’ to begin your learning journey.
Data & Analytics have fundamentally changed how we market and sell holidays. Taking a proactive, data-led approach to our work is critical to the success of any modern Sales & Marketing team, this module introduces a broad number of techniques that can be applied to our everyday work. Click ‘Get Started’ to begin your learning […]
This module looks at the key principles and practices of brand marketing and brand management, with a focus on digital. Our brand is who we are as an organisation, and the videos and articles here will help you to understand how best to harness our key messages and convey them in everything you do, leading […]
New research from Movable Ink shows consumers are more likely to purchase from, and stay loyal to, brands that personalise customer interactions and comms.
Cross-border travel reached pre-pandemic levels this March for the first time since the start of the pandemic. With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. IHG and Expedia refresh loyalty programs to […]
Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – […]
The travel industry ground to a halt back in early 2020 as countries went into lockdown. For On the Beach – a UK-based travel retailer specialising in holidays to Europe – this meant an immediate change in strategy. How could it continue to engage consumers, without the ability to sell its core product? Adam Zullo, […]
Through a series of multiple-choice questions, the Digital Skills Index assesses your knowledge of key modern marketing topics, from customer experience to social media.
You’ll see how you measure up against your peers, and receive practical advice and resources to sharpen your knowledge.
