TUI Sales and Marketing Academy

Welcome to the TUI Sales and Marketing Academy

The TUI Sales & Marketing Academy features a selection of hand-picked resources to help you accelerate your skills and capabilities.

Within each module you’ll find a mix of videos and readings from external best practice partners, as well as TUI specific content to help you do your job every day. 

Begin your learning journey by selecting one of the eight modules.

TUI Learning Hub

An Introduction to Modern Marketing

The rise of Digital requires us to fundamentally change our approach to Marketing. This topic introduces us to the Modern Marketing Model (M3) and the key principles of Strategy, Distribution, Integrated Communications and Marketing Touchpoints. Click ‘Get Started’ to begin your learning journey.

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An Introduction to Customer Experience

Putting customers at the heart of your thinking is crucial to the success of any modern marketing team. This module introduces the key principles of customer experience alongside the importance of building the customer into your brand. Click ‘Get Started’ to begin your learning journey.

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An Introduction to Digital Marketing

Balancing paid and organic marketing is crucial to the success of any digitally-focused business. This module consists of 9 lessons covering a number of performance marketing related topics as well as key CRM principles. Click ‘Get Started’ to begin your learning journey.

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An Introduction to Customer Journey Mapping

The path to purchase is no longer a straight line, with customers interacting with a number of touchpoints across multiple channels before making their purchase. This module covers the key principles of User Experience and how to design effective customer journeys. Click ‘Get Started’ to begin your learning journey.

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An Introduction to Content Marketing

Content that inspires, excites and delights is a fundamental part of any successful marketing strategy. This module introduces key content marketing techniques including, positioning, the basics of content marketing, strategy, personalisation and positioning. Click ‘Get Started’ to begin your learning journey.

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An Introduction to Search and Social Media Marketing

Search and Social Media Marketing are at the forefront of modern, digital marketing techniques. This module introduces the core principles of SEO, community engagement, video and influencer marketing. Along with additional resources from externals sites such as Facebook, Twitter and Snapchat. Click ‘Get Started’ to begin your learning journey.

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An Introduction to Ecommerce

The shift to online has driven a huge change in the way holidays are sold and keeping up with the pace of change is more important than ever. This module introduces key eCommerce tactics with a focus on conversion rate optimisation. Click ‘Get Started’ to begin your learning journey.

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An Introduction to Data and Analytics

Data & Analytics have fundamentally changed how we market and sell holidays. Taking a proactive, data-led approach to our work is critical to the success of any modern Sales & Marketing team, this module introduces a broad number of techniques that can be applied to our everyday work. Click ‘Get Started’ to begin your learning […]

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Latest Travel & Leisure Resources

Host viewing airbnb app during Covid-19 pandemic. Editorial credit: Gurty Photography / Shutterstock.com

Airbnb and the perils of trying to do good during the pandemic

Prior to COVID-19, Airbnb was a high-flying star of the digital economy. Once valued at more than $50bn by investors, with plans to go public this year, the company has been especially hard hit by the ongoing pandemic. That has spelled trouble for Airbnb hosts, some of which are commercial operators with multiple properties purchased […]

Econsultancy Digital Shift

A quarterly look at the most important developments, trends and innovations in digital that you need to know about.

Fast Track Digital Marketing

An intensive two-day course offering a complete overview of the digital marketing landscape.

How does your marketing knowledge stack up?

Through a series of multiple-choice questions, the Digital Skills Index assesses your knowledge of key modern marketing topics, from customer experience to social media.

You’ll see how you measure up against your peers, and receive practical advice and resources to sharpen your knowledge.

Contact Details:

Subscription Support Team   

T: 02079704233 / E: tui@econsultancy.com