After so many ‘this will be the year of mobile’ predictions for previous years, 2011 can lay claim to that title, thanks to the growth of smartphone use and widespread adoption of mobile marketing.
I’ve compiled a selection of mobile related blog posts from this year, with a mix of stats, infographics, interviews, best practice tips and mobile site and app reviews.
The mobile sites vs apps debate
In truth, the best answer may be to start with a mobile site and then move onto apps if necessary, but your visitor stats should help you to decide…
The use of QR codes has exploded this year, but many QR campaigns are poorly executed. We look at some of the best examples, the pros and cons, as well as ‘QR killers’ like Blippar.
Mobile commerce best practice
More and more retailers have launched mobile sites and apps, but that’s not enough in itself. The user experience is all important to maximise conversions.
There have been some excellent surveys and reports delivery insight into the effectiveness and adoption of mobile. Here are some of the best…
Mobile site and app reviews
Plenty of retailers launched mobile sites and apps in 2011, but are they any good?