After so many ‘this will be the year of mobile’ predictions for previous years, 2011 can lay claim to that title, thanks to the growth of smartphone use and widespread adoption of mobile marketing.
I’ve compiled a selection of mobile related blog posts from this year, with a mix of stats, infographics, interviews, best practice tips and mobile site and app reviews.
The mobile sites vs apps debate
In truth, the best answer may be to start with a mobile site and then move onto apps if necessary, but your visitor stats should help you to decide…
The fight gets technical: mobile apps vs. mobile sites
Moments in Needless Bi-Polarity: Apps vs the mobile web
Interviews
Comet’s Ryan Thomas on mobile commerce
Tomi Ahonen on why mobile marketers shouldn’t obsess over apps
David Fieldhouse on mobile affiliate marketing
Q&A: Premier Inn’s Steve Conway on mobile apps
Mobile marketing
The use of QR codes has exploded this year, but many QR campaigns are poorly executed. We look at some of the best examples, the pros and cons, as well as ‘QR killers’ like Blippar.
Six tips for building a mobile email campaign
How many of the top 50 retailers are selling via mobile?
Can Blippar make QR codes redundant?
Eight creative uses of QR codes
The scramble for mobile payments
Mobile commerce best practice
More and more retailers have launched mobile sites and apps, but that’s not enough in itself. The user experience is all important to maximise conversions.
Mobile commerce: 25 essential tips
What do users want from mobile commerce sites?
Catalogues and the iPad: ten best practices
How can retailers appeal to mobile users in store?
Is Play.com really the best mobile commerce website?
ASOS has the best mobile commerce site: study
Mobile: the worst channel for customer experience
Mobile stats
There have been some excellent surveys and reports delivery insight into the effectiveness and adoption of mobile. Here are some of the best…
19% of UK consumers have scanned a QR code: survey
Mobile commerce in the UK: stats round up
32% access e-commerce sites on mobile: report
UK retailers aren’t ready for mobile commerce: survey
How Europeans are ‘media meshing’ with mobile internet
More companies are using mobile for customer engagement
10m UK consumers use mobile commerce
Firms struggle with mobile measurement: report
33% of smartphone users have made a purchase on mobile: survey
Infographics
Infographic: the mobile ecosystem
10 mind-blowing mobile infographics
Mobile conversion rates lag behind tablets: infographic
Infographic: mobile email marketing
The rise of mobile marketing spend: infographic
Mobile site and app reviews
Plenty of retailers launched mobile sites and apps in 2011, but are they any good?
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