After so many ‘this will be the year of mobile’ predictions for previous years, 2011 can lay claim to that title, thanks to the growth of smartphone use and widespread adoption of mobile marketing.

I’ve compiled a selection of mobile related blog posts from this year, with a mix of stats, infographics, interviews, best practice tips and mobile site and app reviews. 

The mobile sites vs apps debate

In truth, the best answer may be to start with a mobile site and then move onto apps if necessary, but your visitor stats should help you to decide…

The fight gets technical: mobile apps vs. mobile sites

Moments in Needless Bi-Polarity: Apps vs the mobile web


Comet’s Ryan Thomas on mobile commerce

Tomi Ahonen on why mobile marketers shouldn’t obsess over apps

David Fieldhouse on mobile affiliate marketing

Q&A: Premier Inn’s Steve Conway on mobile apps

Mobile marketing

The use of QR codes has exploded this year, but many QR campaigns are poorly executed. We look at some of the best examples, the pros and cons, as well as ‘QR killers’ like Blippar. 

Six tips for building a mobile email campaign

How many of the top 50 retailers are selling via mobile?

To QR or not QR

Can Blippar make QR codes redundant?

The pros and cons of QR codes

Eight creative uses of QR codes

The scramble for mobile payments

Mobile commerce best practice

More and more retailers have launched mobile sites and apps, but that’s not enough in itself. The user experience is all important to maximise conversions. 

Mobile commerce: 25 essential tips

What do users want from mobile commerce sites?

Catalogues and the iPad: ten best practices

How can retailers appeal to mobile users in store?

Is really the best mobile commerce website?

ASOS has the best mobile commerce site: study

Mobile: the worst channel for customer experience

Mobile stats

There have been some excellent surveys and reports delivery insight into the effectiveness and adoption of mobile. Here are some of the best…

19% of UK consumers have scanned a QR code: survey

Mobile commerce in the UK: stats round up

32% access e-commerce sites on mobile: report

UK retailers aren’t ready for mobile commerce: survey

How Europeans are ‘media meshing’ with mobile internet

More companies are using mobile for customer engagement

10m UK consumers use mobile commerce

Firms struggle with mobile measurement: report

33% of smartphone users have made a purchase on mobile: survey


Infographic: the mobile ecosystem

10 mind-blowing mobile infographics

Mobile conversion rates lag behind tablets: infographic

Infographic: mobile email marketing

The rise of mobile marketing spend: infographic

Mobile site and app reviews

Plenty of retailers launched mobile sites and apps in 2011, but are they any good? 

Eurostar launches mobile booking apps

How does the new Republic mobile site shape up?

AutoTrader: iPad app review

FCUK: iPhone app review

New Look launches mobile commerce site mobile site review