This week, Solve Media released a report on Native Advertising that shows 49 percent of media buyers plan to make native advertising purchases in 2013. This is big news as, while native advertising has been news in media and at recent conferences, the dollars haven’t backed the excitement.
With two out of five media buyers surveyed in the report are putting aside more than 10% of their 2013 budget into this type of advertising. This is becoming an integral part of online advertising and will only grow throughout 2013.
The infographic below supports Solve Media’s white paper and report and details a few 2013 figures around the native advertising space.