Word-of-mouth marketing is taking off but the landscape is messy. As brands increasingly adopt influencer strategies, they are tasked with navigating issues with fraud including bots, fake followers and fake engagement. Olapic is leading the charge and releasing new, automated tools to help detect misleading and false behavior and manage influencer and brand risk. In our webinar, you’ll learn how to navigate the influencer marketing industry and avoid fraud. After the session, you will receive a brand risk assessment worksheet to help in your 2019 influencer marketing strategy.
Agenda Points covered in this webinar
- The State of Influencer Marketing
- The Importance of Authentic Relationships
- How to Spot and Avoid Fraud