Glen Calvert, Founder and CEO, Affectv
Successful personalised marketing will only possible if you have access to data.”
The human element and a way to effectively bring the data to life has been lacking in programmatic ads.
Programmatic is great for the vendor side. Where’s the value for the consumer? @GlenCalvert #FODM15
— Doug Kessler (@dougkessler) June 11, 2015
Golden Krishna, Author and Senior User Experience Designer, Zappos
We receive 150 notifications per day and check our phones 221 times per day. We should dream of a screenless world.
Consequences of screens: distractions, sleep ruined, less #creativity – bored time is filled with #screens now. via @goldenkrishna #FODM15
— Harriet Ruff (@HarrietRuff) June 11, 2015
UX does not equal UI.
Let’s leverage computers, not serve them @goldenkrishna & his screenless future #noUI #FODM15 #theresnotanappforthat pic.twitter.com/dxVdNSwAQx
— Natasha Pergl (@natashapergl) June 11, 2015
Andy Hobsbawm, Founder & Chief Marketing Officer, EVRYTHNG
Every physical thing will become connected in some form. But what next? How does that lead to good customer experience?”
51% of CMOs and senior marketing executives believe internet of things will have an impact by the year 2020
Product packaging can be a massive asset and digitally activated (e.g. Pizza Hut’s movie projecter, Amazon Dash, etc.) #FODM15
— Jasleen K (@jasleenk) June 11, 2015
If a product comes with an instruction manual, that product is a failure.
If that digitag can text me to tell me that my teenager has opened my bottle of vodka while I’m at work, I’m interested #FODM15 @AndyHobs
— Rosie Hatton (@rosiehatton) June 11, 2015
Doug Kessler, Co-Founder & Creative Director, Velocity
Content will always be needed as the world is ever changing. However content alone doesn’t confer advantage anymore.”
Quit your sneaky content and use some integrity and emotional resonance instead.”
In two years time, the people with the best attribution models right now will win.
Will Critchlow, Founder & CEO, Distilled
We are moving from an era of brand dominance, to one where agility is rewarded.
We need to optimize for user happiness not just conversion (v few people are ready to convert) @willcritchlow #FODM15
— Helen Trim (@helentr) June 11, 2015
Optimise for actual Google preferences rather than guess how Google will interpret user preferences.
John Watton, Head of EMEA Marketing, Adobe Marketing Cloud
In the time it took you to read this sentence 20m emails have been sent.
@jwatton talking about how everything is different in the digital age, people, process, technology at #fodm15 pic.twitter.com/r4DAzk1H7X
— marie geneste (@_mariegeneste) June 11, 2015
Blend science with creativity #FODM15 @jwatton – let’s not let the maths do all the work pic.twitter.com/1GZTudamxo
— Theodora Luca (@TheodoraLuca) June 11, 2015
William Higham, Consumer Futurist, Author and CEO, Next Big Thing
The recession and technology are the two major influences on the next generation.
Great to hear the ‘recession generation’ are hungry for ‘braining up’ rather than ‘dumbing down’ #FODM15 William Higham
— Alun Williams (@alunlj) June 11, 2015
40% of younger people in the UK want to spend less time with technology.
Choice. Help. Humanity. Community. Trends that will help you appeal to the next generation. @NextBigThingCo #FODM15 pic.twitter.com/v6UaB9zuSF
— Econsultancy (@Econsultancy) June 11, 2015
If users can be on any channel, brands need to be on every channel.”
85% of millennials say flaws make a service or product more authentic
Tom Daniell, Marketing Director, babylon health
Excellent demonstration of @babylonhealth the Uber of health apps. Easy real-time GP appointments & non-terrifying symptom checker. #FODM15
— Econsultancy (@Econsultancy) June 11, 2015
#Health should be affordable & available to everyone globally #FODM15 @babylonhealth #healthtech pic.twitter.com/HEXI5r5SpX
— Theodora Luca (@TheodoraLuca) June 11, 2015
.@babylonhealth seems like a real good service for modernising healthcare. Definitely worth a go at £4.99 a month #FODM15
— Bola Awoniyi (@MrAwoniyi) June 11, 2015
Andrew Grill, Global Partner, Social Business, IBM
There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.
Social media is the production line of the modern age – the power of sharing @AndrewGrill #FODM15 RT @natashapergl pic.twitter.com/sErWozIYyb
— Jenn Maffeo (@jennmaffeo) June 11, 2015
Social media is the best piece of market research you never pay for.
Martin Talks, Founder, 10x Army
@Talksy 10 ways brands can use virtual reality #FODM15 pic.twitter.com/LuyEqqIZB7
— Heikki Kokkonen (@hkokkonen) June 11, 2015
Jess Stephens, CMO, SmartFocus
Beacons don’t work.
Problem with beacons: human interference, connectivity, failure rate and battery life says @SmartFocusWorld #FODM15
— Medium Rare Content (@rare_content) June 11, 2015
56% of millennials will share their personal data in return for personalised experiences – Nicely done @JessStephens #FODM15
— Alun Williams (@alunlj) June 11, 2015
Marc Thomas, Director of Media Sales, Taboola
Content on mobile leads to conversion, and early movers have the advantage to fill the void.
Neil Mason, Director Emeritus, Digital Analytics Association
The future will see the shift from predictive to prescriptive #analytics – from “how” to “what” @nmason #FODM15
— Erika Bianco (@Bianco_Erika) June 11, 2015
Simon Andrews, Founder, Addictive
People in programmatic need to understand the value of creative in order to make memorable and visible ads.
Richard Littauer, UX Designer, The User is Drunk
Drunks are a segment that will be using your site and are a good way to gauge the simplicity your site’s UX. #FODM15
— Econsultancy (@Econsultancy) June 11, 2015
Neil Perkin, Founder, Only Dead Fish
The popularity of ‘how-to-videos’ is up 70% on last year. The subscriber model is going from strength to strength.”
The future of video is vertical video. Built for mobile not for tablet.
Mark Flanagan, Senior Partner for Content and Digital Strategy, Portland
You do not make a boring political campaign more interesting by doing it online.
Ashley Friedlein, CEO, Econsultancy
Not mobile first, mobile only!
When AliBaba comes West, it’s going to send a shiver down the digital spine of Amazon @AshleyFriedlein #FODM15
— Alun Williams (@alunlj) June 11, 2015
Programmatic ads driving TV and billboards. Cool. #FODM15
— Doug Kessler (@dougkessler) June 11, 2015
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