As Black Friday is only a few days away, stores on and offline are rushing to be the first choice for consumers. Though the brick and mortar shops are still leading the way, ecommerce is quickly catching up.
IgnitionOne has put together this handy infographic to highlight the shift in shopping by the numbers. The biggest uplift in sales had to be Cyber Monday in 2011 which was actually the heaviest online shopping day of all time, bringing in $1.25 billion in sales.
50% of those dollars spent orginated from people buying at work which would make sense for those who couldn’t get to the deals on Black Friday in store.
What will be most interesting is to see what trends occur this year and if there is a greater shift in online and mobile sales. Especially for those mobile purchases made instore which is currently sitting at 9.8% as of 2011.