After this post rounding up some of our case studies, articles and reports on social media, I thought I’d steal Andrew Warren Payne’s idea and do the same for ecommerce.
We have written a lot on ecommerce since the blog launched, but here are 70 or so or our best practice tips, interviews with ecommerce folk, stats, and reports from the past year or so.
Hope you find this useful…
Ecommerce best practice tips
Ecommerce best practice is one of our favourite topics and we’ve written plenty of posts on this since the blog was born in 2006.
Here are some of the best articles from the last year or so, covering many aspects of ecommerce.
Check out Tim Leighton Boyce’s comprehensive two-part guide to ecommerce consumer surveys, a post which never received the attention it deserved.
General best practice tips
Effective ecommerce: five tips to improve the after-sales service
Christmas e-commerce: 35 tips to increase conversions
10 things Lovehoney learned from setting up an e-commerce site
11 great ways to use social proof in ecommerce
Best practices for e-commerce consumer surveys: part one
Best practices for e-commerce consumer surveys: part two
10 brilliant examples of responsive design in ecommerce
10 more examples of responsive design in ecommerce
Five ways to work with content on ecommerce sites
How to avoid duplicate content issues in ecommerce
The pros and cons of a Facebook login on ecommerce sites
Six interesting examples of gamification in ecommerce
The dos and don’ts of setting up an ecommerce business in China
The 11 Cs of e-commerce internationalisation
Checkouts and product pages
10 tips for improving ecommerce checkouts
10 tips for improving e-commerce product pages
Eight different ways of using product videos in ecommerce
11 useful examples of copywriting for product recommendations
E-commerce calls to action: 10 best practice tips
E-commerce consumer reviews: why you need them and how to use them
Navigation and site search
10 ways to improve your e-commerce navigation
Site search for e-commerce: 13 best practice tips
E-commerce drop-down menus: examples and best practices
What fashion and beauty retailers can teach you about site search
Carousels on ecommerce sites: are they worth bothering with?
Paul Rouke is Head of usability and conversion at PRWD, and has written some excellent posts on ecommerce best practice since 2008.
It’s worth checking out all of the posts he’s written for us, but here’s a selection…
A responsive ecommerce masterclass from Nixon: part one
Shopping basket best practice from ASOS
Nine women x nine hours = nine usability insights
Booking.com: improving conversion with best practice persuasive design
Lings Cars and the art of persuading visitors to buy
We’ve reviewed a bunch of ecommerce launches and relaunches over the years, Some are great, some are stinkers. Here’s some from the past 12 months…
Personalisation is key theme in Morrisons’ first foray into ecommerce
H&M’s new ‘& Other Stories’ site offers quirky but fun user experience
Bonmarché’s e-commerce relaunch shows an understanding of its target audience
ASOS’s new mobile site is usable but unspectacular
Site review: the new RoyalMail.com delivers on customer experience
Sears site review: the good, the bad and the ugly
Site review: Lego.com
Site review: Four Seasons $18m redesign
Do bigger images mean improved conversion rates? Three case studies
Is site search less important for niche retailers?
74% of businesses believe user experience is key for improving sales
40% of shoppers used reserve and collect over Christmas: stats
Stats: Do consumers appreciate live chat on websites?
Stats: Multichannel commerce variations across countries, people and products
50+ fascinating stats about mobile commerce in the UK
Shop Direct and Tesco have fastest sites among Europe’s top retailers: report
Australian ecommerce: Nine stats you might have missed
E-commerce stats: The importance of returning customers
E-commerce now more popular than high street shopping: report
Budget and lack of resources are biggest barriers to optimization: report
How tablet shoppers are changing e-commerce [infographic]
Opportunities for global e-commerce [infographic]
oad times for top retail sites slump 22% in the past year: infographic
Even when so much within digital is measurable, there is always a difference in opinion between what is the ‘right’ way to do things, versus the ‘wrong’.
It’s this discussion and debate that fuels so much of the innovation within the industry.
The dark side of ecommerce
Why a One Web approach is the way for ecommerce
Personalisation and tablets will dominate changes to ecommerce in 2013
Five reasons why the UK leads the world for ecommerce
Is Primark mad to ignore ecommerce?
What makes a good ecommerce business?
14 reasons behind John Lewis’ 44% increase in online sales
Q&A: John Lewis on the ingredients of a successful multichannel retail strategy
Q&A: House of Fraser’s Andy Harding on using the web to drive offline sales
Q&A: Whatusersdo’s Lee Duddell on UX testing
Q&A: Lovehoney’s Matthew Curry on jiggle balls, TV and user experience
And of course, as well as the posts above, make sure you check out Econsultancy’s reports on the topic to give yourself the edge in your work.
Ecommerce Platforms Buyer’s Guide 2013
E-commerce Best Practice Compendium
The Internationalisation of E-commerce: A Best Practice Guide
How to Run a Successful E-commerce ITT
Christmas 2012 Online Shopping Survey Report
E-commerce Projects – Digital Marketing Template Files
Checkout Optimization Guide: 70 ways to increase conversion rates
E-commerce Checkout Form Guidelines – Digital Marketing Template Files
Product Pages: A Best Practice Guide
How the Internet Can Save the High Street
Digital Cream FX is an elite edition of our invitation-only event for senior client-side marketers, now in its eighth year. There’ll be 20 roundtables with discussion centred around marketing and ecommerce. This event is one of five that make up our week-long Festival of Marketing.