With our recently published Search Engine Optimization Best Practice Guide hot off the press and packed full of advice from the biggest names in search, I thought this would be a good time to round up some of the best SEO posts we’ve had in the past year or so to keep you up to date.
For those looking to save time and expand their knowledge to the limits, pretty much everything is covered in the best practice guide, so head on over to the report page to download it!
All others, keep reading and start clicking!
Tips, tricks and how-to posts
With SEO being such a rapidly changing field, it’s important to stay on top of the latest tips and tricks.
These posts will help point you in that direction.
Optimising search user journey to conversion for multinational SEO
How to optimise your images for SEO
Infinite scroll: its impact on SEO and how to fix it
The ultimate guide to….the 404 status code and SEO
Using black hat SEO techniques in a white hat way
11 simple link building tips for SEOs
How to evaluate site performance and identify valuable keywords for mobile SEO
How do mobile and desktop SEO differ, and how can you improve rankings?
How to create non-news driven content for SEO and content marketing
SEO: how can you identify the best keywords?
Eight tips for dealing with on-site SEO on huge websites
Three tips for an international SEO strategy
Six key questions to ask your prospective SEO agency
Eight alternatives and workarounds for missing (not provided) data
Three things SEOs need to know to prevent site redesign disaster
What are ‘nofollow’ tags and when should they be used in SEO?
The basics of using Alt Text for SEO
Every SEO has a favourite set of tools.
Some of our experts have rounded up what others have found useful, so dive in and try some of these out!
Five cost effective SEO tools for SMEs and digital startups
Seven SEO tools to improve your online PR efficiency
International SEO: 22 tools and one infographic to help improve your strategy
Eight great free SEO and Google Analytics tools
Wikipedia and SEO: what every digital marketer needs to know
Every week our blog team publishes statistics that they’ve found interesting.
While these posts usually cover the gamut of digital marketing, here are a few that focus on search.
12 things you didn’t know about international search marketing
30+ compelling mobile search statistics
Search marketing stats round up
Social shares mean high search rankings: stats
Everyone likes to know what the rest are up to when it comes to search.
To help you out, check out these case studies…
Autotrader on integrating SEO, PPC and social
Six examples of effective PPC and SEO campaigns
Q&A: Ian Monk of Bathrooms.com on a PR-focused approach to SEO
Is The Guardian having problems with its domain name migration?
Boots‘ use of advanced SEO tactics pays off in search rankings: report
Are there any serious lessons to be learnt from Mail Online‘s content strategy?
Career stuff and management posts
It’s the new year! So you may be considering a new role…
Check the below out to explore further.
Where should SEO sit within a business?
A day in the life of a… Head of SEO
Econsultancy’s current search marketing jobs
Has Hummingbird changed SEO forever?
Penguin 2.0: where does SEO go from here?
Google’s new ‘Hummingbird’ search algorithm: the experts’ view
Is Google sacrificing quality in return for greater diversity?
They say if you ask two SEOs a question, you’ll get three answers back.
While the search engines do a lot to hide the ingredients of their secret sauce, SEOs have managed to figure out a thing or two.
Read below for their thoughts…
SEO is D.E.A.D.
The future of SEO was PR, is it CRO now?
Video SEO: optimising video for search is the trick most brands are missing
Four mobile SEO mistakes you shouldn’t be making
B2B SEO demystified: a content marketing case study
Seven quick tips for success with localised SEO
Why SEO still has a place in a content driven world
A rose by any other name: What I’ve learnt about SEO so far this year
SEOs: why no love for the infographic?
Why luxury brands need to focus on user experience and SEO
How will the introduction of new gTLDs change the internet?
SEO & PPC: friends with benefits
Content marketing and SEO: how will they evolve in the future?
Build relationships, not links, for SEO in 2013
SEO and social media get married
Delivering an integrated SEO approach
What’s on your SEO wishlist for 2014?
Google’s keyword data apocalypse: the experts’ view
How Google could fix the press release
Travel aggregator sites dominate airline brands in Google results: report
What were the top trends in search in 2012?
Google’s disavow links tool: the experts’ view
What were the most significant developments for SEO in 2013?
2014: the mobile SEO timebomb
Google and authorship: more than just a picture in SERPs
Also, no list on the Econsultancy blog would be complete without a mention of our reports.
Here are those likely to tickle the fancy of SEO gurus everywhere…
Search Engine Optimization (SEO) Best Practice Guide
Search Engine Marketing (SEO) Digital Marketing Template Files
Baidu Search Best Practice Guide
B2B Content Marketing Best Practice Guide
Search Marketing Statistics
UK Search Engine Marketing Benchmark Report
SEMPO State of Search Marketing Report
Content Marketing Survey Report
What awesome SEO resources have you seen recently?
Have you found anything that has helped you to raise your rankings? Or any novel approaches that have worked particularly well?
Leave your suggestions in the comments below!