Best Practice Research
Over 500 reports, case studies and how-to guides written by industry experts and practitioners, covering strategy, planning and execution.
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In-depth and detailed skills assessments, benchmarking, and measurement of impact.
On-Demand Online Training
Over 300 online specialist courses in digital marketing and ecommerce, delivered through the Econsultancy Skills Cloud™
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Trends Analysis
Daily analysis of new developments, connecting with peers and inspiring insights.
‘People have been talking about personalisation for years’: Movable Ink’s James Glover on how brands can now deliver on its promise
The general manager of AI at the content personalisation company discusses the capabilities of its Da Vinci AI solution, and how marketers should approach personalisation.
Ecommerce Quarterly: Q1 2023
A guide to the latest trends, developments and statistics in ecommerce, including the rise of store-based delivery options, cross-border commerce growth and the green packaging boom, providing a snapshot of what is happening right now in ecommerce.
Paid Search Basics Best Practice Guide
Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the basics of paid search including the latest developments in the space as well as the main challenges and opportunities.
“We never lost sight of giving the customer what they want”: how Greggs balances tech with customer excellence
At Retail Week Live, Greggs’ IT and Digital Director Tony Taylor explored the highs and lows of the company’s digital transformation.
Join us at Econsultancy Live – April 27th, Kings Place, London
At Econsultancy Live we will be highlighting trends and best practice in content, CX, data and ecommerce.
Listen to keynote speeches from CMOs and heads of digital, meet your peers at our roundtable sessions or get inspired by our masterclasses.
Tickets: £299 for non-members
“We never lost sight of giving the customer what they want”: how Greggs balances tech with customer excellence
At Retail Week Live, Greggs’ IT and Digital Director Tony Taylor explored the highs and lows of the company’s digital transformation.
‘People have been talking about personalisation for years’: Movable Ink’s James Glover on how brands can now deliver on its promise
The general manager of AI at the content personalisation company discusses the capabilities of its Da Vinci AI solution, and how marketers should approach personalisation.
Three examples of FMCG campaigns across TikTok, AR and shoppable video
Despite issues like brand safety and ‘signal loss’ – a term used in the ad industry to refer to attribution difficulties in the wake of new privacy and anti-tracking measures – social media remains a priority for marketers who are eager to reach engaged consumers. Marketers are also using contextual advertising to do so, creating […]
TikTok in healthcare: How should pharma marketers approach the platform?
From creativity to PMCPA guidance, we talk to Ogilvy Social.Lab’s Dimitri Cologne about what pharma marketers need to consider when adding TikTok to their content strategies.
A day in the life of… Joaquín Cuenca, CEO & co-founder of Freepik Company
Joaquín Cuenca is CEO and co-founder at Freepik Company, parent company of image bank Freepik and other digital design websites. In this ‘Day in the Life’, we find out more about Joaquín’s role, the growth of Freepik, and wider trends in visual web design. Tell me about your role… What does a typical day look […]
A year in web3: a reckoning for NFTs and the metaverse
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
A year in loyalty, data and retail media
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
Benchmark your team's skills
Econsultancy Digital Skills Index™
A unique methodology to identify and benchmark the capabilities of your team across nine core topics in digital marketing and ecommerce.
And accelerate their capability
The Econsultancy Skills Cloud™
The Econsultancy Skills Cloud contains over 450 online lessons, interactive videos and thousands of associated resources.
Luxury fashion brand adds £9 million sales through social media branch out
Fairfax & Favor worked with Lane Media to reduce its reliance on Facebook and Instagram advertising.
Tax compliance company drives €1 million new revenue with ABM targeting campaign
Taxually worked with Sharper B2B Marketing on a personalised email marketing and LinkedIn advertising campaign which was aligned with sales outreach
Cobra Sport Exhausts increases conversion rate and value by optimising online advertising
The DTC ecommerce site worked with Herd to differentiate its products and brand in a competitive marketplace
