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Social Media Platforms Trends Report

1. Introduction Social media is a rapidly evolving and fast-moving area of digital marketing and communications. There are feature updates across the major platforms almost daily. To keep track of key changes, please check Econsultancy’s blog and Social Media Hub and other regular subscriber updates, as well as updates from the platforms themselves (covered in […]

ecommerce_fashion_and_delivery

27 things I need to see on an ecommerce homepage

Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]

Latest reports

Email Marketing Best Practice Guide

1. Introduction 1.1 About this report Econsultancy’s series of Best Practice Guides have been created for modern marketing professionals who typically work in marketing or ecommerce roles. Given the ongoing significance of email, this guide will be relevant to CEOs to understand the business case for email, as well as anyone working in a marketing […]

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The Future of Marketing

1. Introduction 1.1 Foreword A big thank you to everyone who took part in our research! Predicting the future is difficult at the best of times… but at Econsultancy we are always up for a challenge! We launched our new trends report in 2018 to shed some light into the future of marketing. Based on […]

Customer Retention Best Practice Guide

1. Introduction Customer retention refers to the ability of an organisation to retain the same customer over a period of time. Companies that enjoy high levels of retention benefit from more reliable revenue streams and a high degree of brand equity. Although there is a strong business rationale for focusing on customer retention, many marketers […]

Learning from a Crisis Best Practice Guide

1. Introduction The global coronavirus (Covid-19) pandemic has had an unprecedented impact, affecting almost every aspect of daily life. Measures taken to slow the spread of the virus around the world have brought with them remarkable economic losses. The full economic impact of the crisis is at this stage unknown, but projections of the cost […]

Customer Experience

Mobile screen on 'give app feedback' page. Editorial credit: Dzmitrock / Shutterstock.com

‘Frictionless’ is not enough: Introducing emotional peaks in your customer experience

‘Isn’t a frictionless experience a good thing?’ – you might be asking. Whilst areas of friction in the digital experience can become a barrier and cause drop-offs before conversion, they aren’t the most impactful element contributing towards your customer base. Over 90% of our behaviours and beliefs are driven by emotions. They dictate not only […]

Customer Retention Best Practice Guide

1. Introduction Customer retention refers to the ability of an organisation to retain the same customer over a period of time. Companies that enjoy high levels of retention benefit from more reliable revenue streams and a high degree of brand equity. Although there is a strong business rationale for focusing on customer retention, many marketers […]

Ecommerce

ecommerce_fashion_and_delivery

27 things I need to see on an ecommerce homepage

Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]

Google’s Shoploop: Can the search giant conquer shoppable video?

Google’s Area 120 incubator recently released Shoploop, a platform that aims to combine social, video, ecommerce and influencer marketing all in one place. Is it a revelation, or simply long overdue? Rebecca Sentance tested out the platform and spoke to experts to get their thoughts on Shoploop.

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10 technical SEO considerations for Shopify

From fixed URL structure to international setup and performance optimisation – Vervaunt MD Paul Rogers and NOVOS Founder Sam Hurley go through 10 technical Shopify SEO considerations.

Data and Analytics

Strategy

Host viewing airbnb app during Covid-19 pandemic. Editorial credit: Gurty Photography / Shutterstock.com

Airbnb and the perils of trying to do good during the pandemic

Prior to COVID-19, Airbnb was a high-flying star of the digital economy. Once valued at more than $50bn by investors, with plans to go public this year, the company has been especially hard hit by the ongoing pandemic. That has spelled trouble for Airbnb hosts, some of which are commercial operators with multiple properties purchased […]

Face mask, viruses and vaccine

Using PEST, SWOT and scenario planning in a crisis

The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential […]

Content

Social

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10 of the best brands on Instagram right now

Instagram turns 10 in 2020, and the platform has certainly come a long way since its early days. Once a place for personal photos (mainly of cats and food), it’s now the dedicated home of creative and innovative brand content.

Top Picks

Rory O’Connor, Founder and CEO of Scurri, on how retailers are adapting during Covid-19

Rory O’Connor is the founder and CEO of Scurri, a provider of software that connects and optimises the ecommerce ordering, shipping, and delivery process. Econsultancy caught up with him to find out his view on the long-term trends affecting retail, how retailers have been adapting to the pandemic, and what advice he would give to young junior professionals just entering the industry.

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B2B - Econsultancy's Internet Statistics Database

B2B

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