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In the midst of a mounting cost of living crisis, consumers are more aware of their financial wellbeing than ever – making straightforward, accessible financial services absolutely paramount. According to research conducted by Legal & General, also known as L&G, 75% of its customer base expect 10 specific top tasks to be simple, intuitive, and […]
New research from Movable Ink shows consumers are more likely to purchase from, and stay loyal to, brands that personalise customer interactions and comms.
What operational pitfalls can prevent retailers offering a good end-to-end customer experience with click and collect? James Gurd, owner and ecommerce replatforming consultant at Digital Juggler, shares some considerations.
Thomas Butta is Chief Strategy and Marketing Officer for Airship, the mobile app experience platform. We ask him what makes a great mobile app experience, and learn about why marketers should have what he calls a ‘life after download’ mindset. Tell us about your role – what does a typical day look like for you? […]
Cross-border travel reached pre-pandemic levels this March for the first time since the start of the pandemic. With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. IHG and Expedia refresh loyalty programs to […]
Cyber-Duck’s Diversity and Accessibility Lead talks to us about the state of accessibility, common misconceptions, its place in the org and in digital transformation, and emerging tech such as the metaverse.
UK advertisers are planning to cut-back on offline media in favour of digital spend, as the recession puts increased pressure on budgets. This is according to research from ISBA and Ebiquity, who surveyed 59 brand advertisers (which included three of the UK’s top 10 by spend and 11 of the UK’s top 50). Sixty nine […]
The coronavirus pandemic has formed new consumer habits around buying fast-moving consumer goods (FMCG, also known as consumer-packaged goods or CPG). While the astronomical spike in online purchasing that was seen in the early days of the Covid-19 lockdowns (and again in late 2020 and early 2021) proved to not be permanent, many more consumers […]
With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ethics, and the need for a “human in the loop”.
Google’s update means sites that use extensive automation to produce content could find themselves in the crosshairs. What does this mean for AI copywriting tools?
In an increasingly privacy-conscious web, contextual ad targeting is having a moment. Discussion website and self-proclaimed ‘front page of the internet’, Reddit, recently announced the acquisition of Spiketrap, an audience contextualisation company. As well as further building out Reddit’s advertising offering, the move to acquire Spiketrap highlights Reddit’s intention to capitalise on advertising that matches […]
Steve Phillips is the founder and CEO of consumer insights platform Zappi. I recently caught up with with Steve to find out about his day-to-day work. He explains Zappi’s B-corp status, its company culture, and the increased digitisation of the market research industry. Tell us about your role – what does a typical day look […]
From order picking to last mile delivery, grocery retailers and FMCG brands are increasingly looking for ways to improve speed and efficiency in omnichannel fulfilment. With rising consumer expectations, the goal is to give customers what they want, exactly when they want it, even amid wider challenges in the supply chain. A large number of […]
How FMCGs optimise their presentation and presence on the digital shelf; their online proposition and product offering; and their availability and fulfilment processes.
What is the digital shelf? What does it mean for FMCG brands and how can they win there, including making the most of evolving retail media networks?
Clare Cryer is Chief Growth Officer at retail technology agency Outform. I caught up with Clare to find out more about her role, as well as other topics including technology and personalisation in retail. Tell me about your role – what does a typical day look like for you? I oversee growth at Outform, so […]
Kilgore discusses the value in the brand’s membership approach, its long-form content which is less suited to influencers, and the potential for bricks-and-mortar when it becomes ‘harder to find new customers by algorithm’.
Black Friday spend is predicted to be subdued this year, as the cost of living crisis hits both consumers and retail brands. New figures from Retail Economics and Metapack suggest that consumer spending on non-essential items during the last three months of the year will drop by £4.4bn, with nearly 60% of UK consumers expected […]
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Luxo Living worked with Impressive to fix migration-caused issues prior to optimising the site’s crawlability, indexing and architecture.
Zava worked with Third City to use humour and research-based content to engage UK men with a sensitive healthcare issue.
ScalaHosting partnered with Serpact to enhance the content of its website and increase the brand’s visibility
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