Achieving Omnichannel Excellence Best Practice Guide
With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.
A day in the life of… Charlie Johnson, VP at IP geo-location company Digital Element
Charlie Johnson is VP International at global geo-location data and services company, Digital Element. I recently chatted with Charlie to find out more about her role and expertise, as well as her thoughts on how privacy regulations are impacting the digital ad industry. Talk me through your role… What does a typical day look like […]
Oda’s CEO on how online grocery can compete on price with offline discounters
At ShopTalk Europe 2022, Karl Munthe-Kaas, CEO and co-founder of Norway’s dominant online grocery retailer, explained why he believes that online grocery can be “more efficient than offline discount” – and why the trifecta of selection, quality and price are needed for online grocers to be truly competitive.
Quick Guide to Developing Future Strategy: Long-Term Thinking for Marketers
This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach. It discusses how businesses can develop a long-term strategy to help them face challenges both present and in the future.
What does Beauty Pie’s success reveal about a changing beauty industry?
Beauty Pie raised $100m in funding last September to help further its expansion plans, which it says will involve “more warehouses, pop-up shops and a new membership model (for devotees).” This round of funding follows on from the huge growth Beauty Pie generated during the pandemic, with the brand doubling its number of members and […]
Creating a user-centric pharma website: UX best practices
In the age of Covid-19 and digitally-oriented healthcare engagement by both patients and healthcare professionals (HCPs), a pharma company’s web presence is more important than ever. Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they […]
ALA Insurance’s Instagram campaign drives more profitable sales conversions
Partnering with BIG little LDN, the specialist motor insurance provider created a humorous influencer campaign which differentiated the brand in a competitive market
Ecommerce Quarterly: Q2 2022
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Microsoft Education increases sales leads as part of global audience segmentation campaign
Partnering with SHARE Creative, the learning software provider personalised ads to 170+ markets’ evolving product usage needs.
UX features that discount retailers are using to drive ecommerce conversions
An increasing number of discount stores have invested in ecommerce in the last few years, often providing home delivery only for higher-priced items, or for minimum order values. At a time of inflationary pressures and increased cost of living, customers may be seeking out these options more readily online. So how do these retailers encourage […]
How marketing and ecommerce leaders are future proofing their teams
We ask marketing and ecommerce leaders to sketch the marketing team of the future. Join Xeim’s Richard Robinson and our esteemed panel.
Digital Transformation Monthly: The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Quick Guide to AI, Machine Learning and Predictive Analytics
This quick guide provides an introduction to AI, machine learning and data analytics and explores their potential applications across the customer lifecycle. It outlines how marketers can build a solid data strategy from initial assessment to governance and oversight.
Content Marketing Best Practice Guide
Content plays a vital part in any brand’s marketing strategy, supporting business objectives at every stage of the purchase funnel. This report provides best practice guidance on building an effective content marketing strategy to enable brands to engage audiences in creative ways that promote authenticity and trust.
Ecommerce Quarterly: Q2 2022
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Biscuiteers’s headless website contributes to an 85% growth in revenue
The hand-iced biscuit company partnered with Tom&Co to adopt a more flexible website approach which allowed for more growth.
Estate agency’s data-driven SEO approach drives 31% more sales leads
Imobiliare worked with Five Elements Digital to research and monitor audience and location keywords most likely to result in higher traffic and conversions in Romania.
Elucidat successfully diversifies its lead generation posts
Semetrical used SEO tools to design and optimise pages, to reduce the authoring platform brand’s reliance on just one lead generation post.
Advertising
Get to grips with the crackdown on third-party cookies, learn more about programmatic, and explore reports, articles and case studies.
B2B
All our trends, predictions and best practice in B2B marketing.
Content
The latest on content strategy and management, creative and copywriting. Including Econsultancy’s Best Practice Guides for B2C and B2B.
Customer Experience
Customer journey mapping, omnichannel, user experience, personalisation – find it all here.
Data and Analytics
Econsultancy’s reports and articles on data and analytics, measurement and optimisation, customer retention, and working with data teams.
Digital Transformation
Keep up to date with digitisation case studies and the latest in agile thinking.
Ecommerce
From D2C to CRO, Amazon to Click-and-Collect, explore all Econsultancy’s resources, including the Ecommerce Best Practice Guide.
Email and CRM
Reports, articles, case studies and webinars on email, automation and CRM.
Innovation and Trends
Get the latest trends in digital, marketing and ecommerce.
People and Skills
Take the Digital Skills Index, or read our reports on leadership, change and how marketers learn.
Search Marketing
Econsultancy’s extensive SEO and PPC Best Practice Guides and articles are a one-stop shop for the search marketer.
Social
From influencer marketing to social customer service, explore our webinars, reports and insights.
Demystifying non-linear retail search journeys with behavioural economics
Are you using behavioural economics nudges to guide users through the “messy middle”?
CX research needs to be BAU if it’s as important as Marketing says it is
Human insight is in high demand and customer experience is being prioritised, but this hasn’t yet translated into consistent execution of research.
Ecommerce brands grappling with sustainability challenges have an opportunity to stand out
Consumer concerns about the climate crisis show no sign of abating. Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. It’s no wonder that so many brands […]
An overview of the third-party cookie crackdown
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
What is design thinking?
When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation. Over the past few years, ‘design thinking’ has gone from being an […]
A marketer’s guide to China’s key social media and ecommerce trends
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
