With omnichannel now regarded as playing an essential role in business success, this best practice guide looks at how companies can develop their omnichannel strategy to achieve excellence.
Charlie Johnson is VP International at global geo-location data and services company, Digital Element. I recently chatted with Charlie to find out more about her role and expertise, as well as her thoughts on how privacy regulations are impacting the digital ad industry. Talk me through your role… What does a typical day look like […]
At ShopTalk Europe 2022, Karl Munthe-Kaas, CEO and co-founder of Norway’s dominant online grocery retailer, explained why he believes that online grocery can be “more efficient than offline discount” – and why the trifecta of selection, quality and price are needed for online grocers to be truly competitive.
This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach. It discusses how businesses can develop a long-term strategy to help them face challenges both present and in the future.
Beauty Pie raised $100m in funding last September to help further its expansion plans, which it says will involve “more warehouses, pop-up shops and a new membership model (for devotees).” This round of funding follows on from the huge growth Beauty Pie generated during the pandemic, with the brand doubling its number of members and […]
In the age of Covid-19 and digitally-oriented healthcare engagement by both patients and healthcare professionals (HCPs), a pharma company’s web presence is more important than ever. Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they […]
Partnering with BIG little LDN, the specialist motor insurance provider created a humorous influencer campaign which differentiated the brand in a competitive market
A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Partnering with SHARE Creative, the learning software provider personalised ads to 170+ markets’ evolving product usage needs.
An increasing number of discount stores have invested in ecommerce in the last few years, often providing home delivery only for higher-priced items, or for minimum order values. At a time of inflationary pressures and increased cost of living, customers may be seeking out these options more readily online. So how do these retailers encourage […]
How marketing and ecommerce leaders are future proofing their teams
We ask marketing and ecommerce leaders to sketch the marketing team of the future. Join Xeim’s Richard Robinson and our esteemed panel.
The hand-iced biscuit company partnered with Tom&Co to adopt a more flexible website approach which allowed for more growth.
Imobiliare worked with Five Elements Digital to research and monitor audience and location keywords most likely to result in higher traffic and conversions in Romania.
Semetrical used SEO tools to design and optimise pages, to reduce the authoring platform brand’s reliance on just one lead generation post.
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Are you using behavioural economics nudges to guide users through the “messy middle”?
Human insight is in high demand and customer experience is being prioritised, but this hasn’t yet translated into consistent execution of research.
Consumer concerns about the climate crisis show no sign of abating. Indeed, since 2018, Britons have increasingly listed the environment as a top-three issue facing the country. This peaked at 40% of the UK population during 2021’s COP-26 summit (a 400% rise on early 2018) according to YouGov. It’s no wonder that so many brands […]
In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans […]
When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation. Over the past few years, ‘design thinking’ has gone from being an […]
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
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