Tangram puzzle. Image: Shutterstock

Resourcing for social media teams: A beginner’s guide

This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to work with agencies, and where to look for advice on skills development. It is an excerpt taken from Econsultancy’s Social Media Strategy Best Practice Guide.

aerial view of succulents growing in pots

B2B Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a B2B social media strategy, as well as a summary of the […]

Advertising - Econsultancy's Internet Statistics Database
1

13 stats that show how advertising is changing

From digital ad spend overtaking traditional and the growth of mobile to the most resilient advertising channels during the Covid-19 pandemic, here are 13 stats that show how advertising is changing in 2020 and beyond.

Latest reports

six multicoloured doughnuts

Product Strategy and Marketing Best Practice Guide

1. Introduction The objective of this report is to provide marketers with a practical guide to the essential principles, processes and practices surrounding the increasingly critical areas of product strategy and marketing. Digital has facilitated a growing proportion of business models to pivot towards direct-to-consumer propositions, and an ever-growing number of products to become services, […]

thumbs up emerging from circular hole in pink wall

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a social media strategy, as well […]

Customer Experience

How has Covid-19 accelerated trends in customer service?

In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.

Ecommerce

10 powerful examples of upselling online

Online, upselling can be a powerful tactic for driving more revenue from a sale. Nikki Gilliland looks at 10 powerful examples of brands using upselling online, and why they are effective.

Data and Analytics

Advertising - Econsultancy's Internet Statistics Database
1

13 stats that show how advertising is changing

From digital ad spend overtaking traditional and the growth of mobile to the most resilient advertising channels during the Covid-19 pandemic, here are 13 stats that show how advertising is changing in 2020 and beyond.

Strategy

six multicoloured doughnuts

Product Strategy and Marketing Best Practice Guide

1. Introduction The objective of this report is to provide marketers with a practical guide to the essential principles, processes and practices surrounding the increasingly critical areas of product strategy and marketing. Digital has facilitated a growing proportion of business models to pivot towards direct-to-consumer propositions, and an ever-growing number of products to become services, […]

Content

Social

aerial view of succulents growing in pots

B2B Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a B2B social media strategy, as well as a summary of the […]

Tangram puzzle. Image: Shutterstock

Resourcing for social media teams: A beginner’s guide

This briefing explores social media team roles and responsibilities, whether to insource or outsource, how to work with agencies, and where to look for advice on skills development. It is an excerpt taken from Econsultancy’s Social Media Strategy Best Practice Guide.

thumbs up emerging from circular hole in pink wall

Social Media Strategy Best Practice Guide

1. Introduction This guide has been written to complement Econsultancy’s Social Media Advertising Best Practice Guide, Social Media Platforms Overview, Social Media Platforms Trends Report, B2B Social Media Best Practice Guide and Social Selling Best Practice Guide. The purpose of this guide is to provide a framework for developing a social media strategy, as well […]

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B2B - Econsultancy's Internet Statistics Database

B2B

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