The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
At September’s Ecommerce Expo, Gousto CMO Tom Wallis led a session outlining the ways data helped upgrade Gousto to ‘Unicorn’ status in 2020, and how the brand will sustain its growth and appeal post-pandemic.
In partnership with Sitecore, Econsultancy has launched a new report – Financial Service Focus: Are brands meeting customers’ next-level digital expectations? – exploring challenges and opportunities faced by brands operating in the sector. Based on a survey of 201 financial services executives and 155 respondents working across all other industries, here are some key highlights. […]
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
Today we chat to Orsi Jojart, Associate Partner at McKinsey & Company and a leader in the Marketing and Sales Practice and McKinsey Digital in the UK. We ask Jojart about her data-focused role, what differentiates leading retailers right now, and what’s in store for the future of retail. Tell us about a typical working […]
This quick guide gives marketers an introduction to gamification techniques, helping them decide how and when to use them and ensuring they fit a brand’s strategy and overall marketing goals.
This month, the report looks at the grocery brands seeing strong online growth, new partnerships in retail and the new digital bank set to ramp up competition within the UK retail banking market.
The Future of Ecommerce
A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable.
Partnering with The SEO Works, House of Oak boosted online revenue by 557% and outranked global brands for ‘Oak Furniture’ with its organic search marketing campaign.
The yoga supplies brand partnered with digital agency Venture Stream to overhaul its digital platform and increased visitors, sales and organic search visibility.
Designed by digital agency Anything is Possible to avoid runaway price inflation during a peak period for Search, Clearing Monitor decreased CPC on key Clearing head terms by 13.2% while increasing conversion rates on the same terms by 30%.
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Today we’re speaking to the newly-appointed CEO of Hubspot, Yamini Rangan. She discusses her new role, the importance of authentic leadership, and the future of CX. How do you maintain an effective work/life balance? These days, work-life balance may seem like a challenging feat. Work-from-home burnout is a reality, and that’s why it’s so essential […]
Today’s ‘Day in the Life’ features Raphael Rodier, who is the Global Chief Revenue Officer at mobile brand advertising company Ogury. We chat with Raphael about his career journey so far, what motivates him most, and how brands can continue to create stand-out experiences in a cookieless world. Please describe your job… what do you […]
Wulfric Light-Wilkinson is General Manager EMEA at performance marketing engine Wunderkind. We chatted with Wulfric about how Wunderkind has managed to grow through the pandemic, how performance marketers can adapt to the phasing out of third-party cookies, and the biggest upcoming opportunities for the company. Tell us about your role – what does a typical […]
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