What makes up an effective content strategy? In this article we look at six fundamental elements, and how they can be tackled using the PROSPER framework. This is an excerpt from Econsultancy’s Content Strategy Best Practice Guide.
Facebook recently announced the launch of Shops; a new feature that enables businesses to display and sell products on the platform. We reached out to some social experts for their opinions.
Many commentators were already referring to the state of retail returns as a ‘crisis’ before Covid-19 brought about an unprecedented shift to online channels. What now for returns?
A range of factors determine a good link from a bad or inconsequential one. In this article we look at seven ways to evaluate an inbound link. This is an excerpt from Econsultancy’s SEO Best Practice: Link Strategy and Tactics Guide.
1. Introduction Social media has grown exponentially. In January 2020, there were 3.80 billion social media users, with this number increasing by more than 9% (with 321 million new users) since January 2019.[1] But the term is misleading: social media has become as important for business as it has for social interaction, reflecting the changing […]
How will retailers adapt to the change in customer behaviour that we’ve seen as a result of the pandemic?
Google has announced a new signal dubbed Page Experience that it plans to incorporate into a ranking change sometime next year. Here’s what you need to know about it.
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
1. Introduction Social media has grown exponentially. In January 2020, there were 3.80 billion social media users, with this number increasing by more than 9% (with 321 million new users) since January 2019.[1] But the term is misleading: social media has become as important for business as it has for social interaction, reflecting the changing […]
1. Introduction This report is designed to provide marketers with practical and essential guidance into all aspects of content strategy. The role of content within marketing and digital marketing practice has never been more important than it is now, but it remains an area of constantly changing practice, with evolving dynamics around technology, content production […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
Google has announced a new signal dubbed Page Experience that it plans to incorporate into a ranking change sometime next year. Here’s what you need to know about it.
With borders around the world shut and countless millions subject to some form of lockdown, the travel and hospitality industries have been among the hardest hit by the Covid-19 pandemic.
Covid-19 has accelerated the importance of digital transformation. Suddenly digital is the ONLY way many companies can deliver their experiences to consumers. Of course, just having a digital channel is no longer enough. Everyone wants to deliver personalised experiences to their audiences, but how exactly do you do that? Personalisation is not easy to do, […]
Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face. Brands that are providing their customers with easy, enjoyable and seamless online experiences during the crisis are likely to benefit from these forced behavior changes post Covid-19. If you want […]
Facebook recently announced the launch of Shops; a new feature that enables businesses to display and sell products on the platform. We reached out to some social experts for their opinions.
Many commentators were already referring to the state of retail returns as a ‘crisis’ before Covid-19 brought about an unprecedented shift to online channels. What now for returns?
This is an excerpt taken from Econsultancy’s Paid Search Optimisation Best Practice Guide.
Coronavirus has resulted in a shift in shopping behaviour, with many more consumers now heading online for groceries, as well as bulk-buying food and household items.
With more organisations showing greater understanding of how AI and machine learning can be utilised, adoption is rising.
The organization responsible for the consistent application of the GDPR across Europe has weighed in on two of the most controversial issues in GDPR compliance: the use of so-called cookie walls and scrolling to obtain consent from users.
In this revised and updated beginner’s guide I’ll be answering the following questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?
1. Introduction In recent years, there have been industry changes in two major areas, technical and regulatory, which have both made an impact on the way marketers can, and should, measure digital marketing effectiveness. Technical industry changes Apple, Google and Mozilla, which each own very popular web browsers, have implemented technical changes to the way […]
The ongoing Covid-19 pandemic is causing many companies to rethink their stances vis-à-vis remote working. Big tech names including Apple, Microsoft, Twitter and Square have decided to embrace remote working – something that seemed inconceivable just a year ago. In what is the latest and perhaps biggest vote of confidence in remote work, Facebook chief […]
1. Introduction Due to the Covid-19 outbreak, an increasing number of organisations is ordering their workforces to work from home for the foreseeable future, meaning many businesses and teams are facing new and unprecedented challenges. Econsultancy has created this Best Practice Guide to provide marketers with the essential techniques to empower successful and powerful remote […]
A range of factors determine a good link from a bad or inconsequential one. In this article we look at seven ways to evaluate an inbound link. This is an excerpt from Econsultancy’s SEO Best Practice: Link Strategy and Tactics Guide.
How have brands and creative teams risen to the challenge of adapting in a pandemic?
I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
As garden centres open for business, here’s a look at B&Q and Homebase’s recent garden-focused marketing and communications, including efforts on email, homepage, and social.
As a large chunk of the global population hunkers down in isolation away from their friends and family, technology has become a crutch for human connection.
How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it?
The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]
Si Crowhurst, VP of Creative Labs at Vungle, a mobile advertising and app monetization company. He tells us how his average day and the broader business has been impacted by the pandemic.
At Econsultancy we’ve been talking to marketers and digital professionals about how they are adapting in the coronavirus crisis.
It likely wasn’t much of a surprise that JC Penney filed for chapter 11 bankruptcy after the recent and sudden shift from physical to solely digital. It may have been a little more of a shock, however, that high profile brands like Neiman Marcus and J.Crew have also succumbed to the pandemic. Too many stores, […]
A regular update from thought leaders in marketing and beyond on how to address the challenges presented by the COVID 19 pandemic.
It likely wasn’t much of a surprise that JC Penney filed for chapter 11 bankruptcy after the recent and sudden shift from physical to solely digital. It may have been a little more of a shock, however, that high profile brands like Neiman Marcus and J.Crew have also succumbed to the pandemic. Too many stores, […]
