Friday almost felt like a half day at SXSW as sessions started at two and people were still traveling in from various places around the globe. The primary discussion platform, as expected, was Twitter with a 60/40 split of men and women interacting on social platforms.
Mentions of SXSW increased by 30% as SXSW really took off on Saturday. Though there was some mention of talks, it was the parties that were the most discussed as frankly, everyone likes free anything. But there were still great keynotes and conversations around marketing, especially statistician Nate Silver’s discussion on data and marketing.