About Us

   

We’re Econsultancy.

Since 1999, we have guided businesses and individuals to reengineer themselves through our thought leadership, training and digital transformation. With offices in London, New York and Singapore, we are a global team with an international mindset.

We provide companies and teams with all the essential resources to develop their modern marketing capabilities, validate their decisions and demystify information around digital, marketing and ecommerce.

We offer

Global business with a professional community of experts.

Always-on digital platform offering 30,000+ pieces of research, analysis and data to demonstrate the latest techniques.

World-class training, delivered either face to face or online.

Bespoke training, transformation and consultancy, designed to put our experience to work on your specific challenges.

What makes us different?

We help businesses right through from strategic consulting to practical guidance.

We show you what best practice looks like. Then we get you there.

We’re independent. Our brand is built on our integrity, experience and knowledge. We are also practitioners. Our team has worked for some of the world’s most famous marketing and digital organisations. And we’ve been around since 1999 as a digital community for marketers (yes, that’s three years before LinkedIn went live and five years before Facebook made an appearance online).

As part of Centaur Media, we have access to a professional community with more than 3.8 million interactions per month, award-winning global events and media exposure. Our media titles such as Marketing Week interview the world’s most influential marketers – such as Procter & Gamble’s Marc Pritchard or Unilever’s Keith Weed – and we distil their insights and exposure into our research and training.

A Snapshot of Our Econsultancy Global Team

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Ashley Friedlein

Founder & President

Ashley founded Econsultancy in 1999. He remains with the business as the president of Centaur Media’s marketing portfolio.

Ashley is one of the most influential and connected figures in digital and marketing. As one of the 100+ recommendations for him on LinkedIn reads, “If Ashley doesn’t know it – it ain’t worth knowing.”

Ashley is author of two best-selling books on digital. A columnist, commentator and blogger, he speaks worldwide on digital and marketing trends and best practice.

Ashley is involved in a number of digital businesses and ventures as investor, adviser, mentor and operationally, outside of his involvement with Econsultancy. including:

1. CEO & Founder, Guild – private professional messaging app
2. Chairman, Ably – realtime data delivery platform
3. Investor, Cranberry Panda – ecommerce recruitment
4. Digital Advisory Board, Age UK – digital transformation for leading charity
5. Adviser, Government Digital Service, UK – digital transformation of government

Linda Smith

Group managing director and chief operating officer

Linda joined the Econsultancy team in October 2018, alongside her chief operating officer responsibilities for its parent company Centaur Media.

Her background at both media owners (ITV, Capital Radio plc) , media planning and buying agencies ( Starcom) and trade body RadioCentre has given her excellent insight into the product, commercial and structural challenges facing many of Econsultancy’s broad spectrum of customers.

Outside work, Linda is an Arsenal season ticker holder and mother to three children.

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Ruth Mortimer

Managing Partner

Ruth is responsible for digital products, content and thought leadership from concept to delivery, along with our responsibility for the advertising and sponsorship business. She oversees product and platform development.

Previously Ruth was festival director for the Festival of Marketing. At the time, the Festival consisted of more than 4000 visitors, 12 stages, an awards ceremony, multiple parties and bespoke corporate events. Our speakers – booked mainly through influence and relationships – included Apple founder Steve Wozniak, actor and author Stephen Fry, entrepreneur Jo Malone, Sir Martin Sorrell, professors Mark Ritson and Byron Sharp, activist Monica Lewinsky, Olympic athlete Tom Daley and senior marketers from brands including Procter & Gamble, Diageo, John Lewis, Nestle and many more. The Festival won the 2018 PPA award for the best business event.

Ruth also served as content director for Centaur Marketing, overseeing content in all its forms across the award winning brands Marketing Week, Econsultancy, Creative Review, Design Week, Celebrity Intelligence, Fashion Monitor, Year Ahead and Foresight News. She additionally held the role of editor of Marketing Week.

She is author of five books on different aspects of marketing in the popular global Dummies series. She previously worked for a variety of media, including the international magazine Brand Strategy and writing for Channel 4 about talent. She won a PPA award for her columns in Marketing Week about marketing effectiveness.

Richard Robinson

Managing Partner

Richard is Managing Partner at Econsultancy and specialises in accelerating marketing performance & digital transformation.

Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading Adult and Family Marketing, and before Econsultancy was one of the four equity partners of Oystercatchers. In addition to working in brand marketing, Richard has worked for Publicis Worldwide where he led the agency’s P&G business in EMEA for several years while running Publicis Groupe’s African expansion in parallel.

Richard is an award-winning diversity advocate and has been recognised as a ‘Male Agent of Change’ by the Women’s Business Council & Management Today, as well being ranked in the top 12 men championing women in business by the Financial Times. Vice-Chair of The Ideas Foundation, Board Member of Creative Equals, Token Man, BAME2020 and the first male SuperMomma for SheSaysUK. He is proud to be called a ‘Campaigner for increased diversity in the industry’ by The Huffington Post.

Katharina Pesch

COO, Econsultancy & EVP Americas for Centaur Media
Katharina is the EVP of Centaur Media USA, based in New York, and at the helm of leading the international growth for the London-based PLC, with a core focus on its most valuable brands including Econsultancy, Celebrity Intelligence and Fashion & Beauty Monitor. Over the last two years, Katharina has delivered growth through attracting talented people, implementing scalable processes and systems while continuously building client relationships with the customer at heart for all product and service offerings.
Katharina joined the business in 2014 as COO of Econsultancy in London, bringing with her a network of the most senior global media and marketing professionals and building on her expertise in digital transformation, marketing capability and media innovations.
Throughout her career, Katharina has always taken a customer centric approach, working closely with renowned brands including Citibank, Diageo, Dubai Holdings, IBM, Omnicom Media Group, and Unilever.
Early on in her career Katharina’s business acumen was recognized by being listed in Management Today’s Top 35 Women Under 35 after having successfully co-founded C Squared and grown its flagship brand, the Festival of Media, to a multi-million-dollar award-winning business with locations in Latin America, Europe, the Middle East and Asia Pacific. Having built C Squared from a two-man band in 2005 to an influential media and events company in 2013, Katharina exited the business following the successful sale of the business to a Private Equity investor.
Originally German, Katharina was born in Venezuela, grew up in Africa, and Europe. After completion of her Bachelor degrees in Political Sciences and Business from Tulane University in New Orleans, USA, she moved to London and since 2015 lives in New York with her husband Ashley.

Jefrey Gomez

Managing Director, APAC

Jefrey is currently the Managing Director of the APAC region for Econsultancy Asia Pacific, representing Centaur Media in the region.

Jefrey Gomez is a highly experienced Asia-Pacific regional business leader and has worked in the shipping, logistics, e-commerce, construction, travel, education and research sectors.

Jefrey has worked in multinational and local corporations and has helped businesses setup in Turkey, Egypt, India, Maldives, Cambodia, Philippines, Malaysia, United Arab Emirates and Singapore.

He is also the Director & Investor at ClickAcademy Asia, who is the exclusive distributor in Singapore of The Blockchain Certified Professional programme with the IIB Council, an initiative of the EC-Council Group.

Jefrey is also an ICO Adviser for Peoplewave & Scopuly.

Laurence Bird

Research Director

As Econsultancy’s Research Director, Laurence Bird leads the content & research strategy and team for Econsultancy’s subscribers.

Previously, Laurence worked in Haymarket’s Strategy & Planning team where she led the insight strategy across the whole group.  She joined Haymarket from AutoTrader, where she led the customer value strategy and insight team for the #1 digital marketplace in the automotive industry.

Earlier, Laurence worked as an independent consultant and held positions at several media, marketing and analytics companies.  She was Digital Research Director at Time Warner where she led the digital insight programme for CNN International globally, including the creation and management of award-winning thought-leadership projects.

Previous to that, Laurence was Vice-President at IAB Europe and Head of Planning & Research at IAB UK where she worked closely with the CEO and Board and acted as a consultant to the online and mobile industries. She also chaired the IAB’s Research Council, led the research & planning team, and managed the Measurement Committee.

Before joining the IAB, Laurence held several positions at Walt Disney International where she provided quantitative and qualitative analysis and conducted and commissioned projects across all product categories, including digital, TV, films, consumer products and theme parks. She was involved in global initiatives focusing on the company’s brand management and strategic planning.

Laurence holds a global top-tier Executive MBA from Imperial College Business School, where she specialised in Strategy, Entrepreneurship and Marketing. While studying, she won the prestigious London Business School Business Plan Competition and consulted for the Beijing Olympic Games.

Stefan Tornquist

VP, Research, USA

Stefan manages all of Econsultancy’s research and content in North America. He is the primary author of over 100 studies exploring topics in digital marketing, technology and business transformation with partners such as Adobe, Google, IBM, Microsoft and Salesforce.

Stefan’s work has been featured in the Wall St. Journal, New York Times, USA Today, NPR, CNN, CNBC, Fast Company and AdAge.

Before joining Econsultancy, Stefan was the research director for MarketingSherpa. He began his digital career as co-founder of rich media pioneer Bluestreak, now part of Dentsu.

Paul Davies

Group Client Director

Paul has spent the last eight years helping marketing and digital leaders and their teams adopt a new mind-set and build new skills by developing and delivering multi-channel learning programmes.

Prior to this, Paul spent 15 years in operational marketing at Nestle & Diageo. His senior roles included Head of Scotch and Luxury Brands for Global Travel & Middle East and Beer Portfolio Manager for Southern Africa. This combination of operational experience and capability building means Paul is able to understand and authentically connect with marketing teams at all levels.

Paul loves the outdoors and in his free time can most often to be found running, cycling or dog walking with his family which includes an 12 year old boy (George) and identical nine year old twin girls (Ruby & Leela).

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Simon Derungs

Group Client Director

Simon is responsible for building marketing excellence programmes and designing marketing/digital marketing training for clients.

Before joining Econsultancy, Simon was Head of Marketing Communications at BT. Whilst there, he oversaw all roster management and agency relationships, and focused on improving the quality of strategic and campaign development. He helped successfully launch the new BT Sport channels in direct competition with Sky, and created a powerful integrated programme of comms to leverage their sponsorship of the London 2012 Olympics and Paralympics.

Before that he worked agency-side, notably at McCann, Publicis and M&C Saatchi, and has led such prestigious accounts as Foster’s, UBS, British Army Recruiting and McVitie’s.

Above all, Simon has the rare advantage of having worked both sides of the marketing and agency ‘fence’, with all the insights and skills that this brings.

Keith O’Brien

Digital Transformation Lead

He previously edited B2B publications PRWeek and Direct Marketing News and led business units at marketing agencies Horizon Media and Attention. His most recent role was VP, digital strategy for Haymarket Media. He also served as a consultant to publishing startups.

Nick Watt

Head of Partner Content

Nick’s an award-winning content marketer, with extensive experience in strategy, creation, management and distribution. At Econsultancy, his team create market-leading research, content and events for companies such as SAP, IBM, Sitecore, Salesforce, IBM, Adobe, Cognizant and MediaMath.

He’s helped leading global brands such as Adobe, Google, Sitecore, Vodafone, Sony Music and Levi’s to develop and deliver relevant and compelling content that engages consumers across the whole of the buyer journey, builds awareness and authority for the brand, and ultimately helps them acquire and retain profitable relationships with their customers.

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Ben Davis

Editor, blog

Ben Davis is editor of the Econsultancy blog. He lives in Manchester, England.

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Lynette Saunders

Senior Analyst

Lynette works in the research team at Econsultancy, where she works on delivering industry-leading research, briefings and reports for the digital marketing industry. Her previous experience has involved responsibility for delivering measurements and insights and improving overall online customer experience for Cancer Research UK and the Royal Mail Group.

LinkedIn

Justin Weddle

Group Director of Online Learning
Justin joined our team seven years ago to lead Econsultancy’s training and qualifications offerings. He holds an MBA, an MA in Information Management and is a certified SCRUM Master and Product Owner.
Justin has worked in the education and government sectors with a specific focus in UK/US higher education, technology solutions and information management. He recently completed a three-year post as an Advisory Board Member on the Faculty of Business and Management at Regent’s University London.
As Group Director, Justin works collaboratively with our UK, US and Singapore offices working across the commercial, marketing and technology teams overseeing learning projects at Econsultancy and six other Centaur Media companies.

David Littlejohns

Head of Public Training

David oversees Econsultancy Training which is carried out face to face, which provides a wide range of digital marketing training courses for marketers: 40 “hot topics” covered as individual one-day/two-day/three-day paid courses, open to all members of the worldwide marketing community and featuring class-leading digital experts as the trainers.

Joanna Harp

Head of Sales, USA

Joanna leads the commercial efforts across subscriptions, digital transformation and advisory services for Econsultancy in the US.

An entrepreneurial media sales executive with experience across business and consumer brands, Joanna’s widespread experience includes digital; video; research; learning & development; training; lead generation; mobile; OOH; native; events; print; custom and marketing solutions.

Joanna joined Outcome Health (formerly ContextMedia:Health) in 2015 as Senior Director, Lifestyle Sales. By strategically prospecting entirely new categories & businesses on a launch team, Joanna connected with decision makers to sell customized sales solutions & marketing programs to bridge healthy living brands with their target audiences. She broke thirty new accounts, pacing at one per month.

As Ad Director at Crain Communications, she drove multi-platform revenue across verticals including business, finance, politics, tech, travel and education. As Director of Sales at Woodward/White, she managed a multi-million-dollar revenue portfolio across two leading legal peer review online directories and 40 custom publications.

She ran sales for PRWeek and led Direct Marketing News as VP/Publisher at Haymarket Media, responsible for each media property, overseeing all departments. As National Sales Director for DC Comics, Joanna launched the first user-generated digital comic. She ideated and ran the first Pilates magazine, website and trade show resulting in $3MM in her role as VP/Publisher at Lifestyle Media, in addition to Publishing Pointe and Dance Teacher magazines, websites and events.

Joanna graduated cum laude from NYU with a BS in Media, Culture & Communication and a minor in Dance/Dance Education.

Roger Benke

Interim Sales Director – New Business
Roger has interim responsibility , while Amelia Shore is on maternity leave, for setting and implementing the New Business strategy for Econsultancy Subscription sales across EMEA.
Roger has significant experience in the data and insight sector having held a number of senior sales positions at Dun & Bradstreet, IMS Health and XpertHR  – a division of RELX plc.

Charlie Gavin

Commercial Manager, Subscriptions
Charlie Gavin leads the Account Management team at Econsultancy.
He is responsible for the success of our subscription clients, defining our approach to account management and providing the processes and tools to empower the team to deliver on, and exceed, our clients’ expectations.
Together with his brilliant team, Charlie helps our clients to maximise on their annual membership to increase the value of our long-term partnerships for both the client and Econsultancy.
Prior to joining Econsultancy in 2014, Charlie worked in the International Education industry leading sales into major markets including Japan and Russia.

Monica Savut

Head of Commercial Research Services
With over ten years of extensive research experience and a passion for data, Monica enjoys exploring how digital media and technology are shaping the future.
Over the years, she’s written, contributed to and overseen the production of hundreds of digital industry reports, converting research findings into actionable business recommendations and helping organisations of all shapes and sizes work smarter and maximise their digital potential.

Donna-Marie Bohan

Research Manager

Donna-Marie Bohan manages projects across the research team to produce market insights, best practice guides and trends and innovation reports for the digital marketing industry. In addition to her role as Managing Editor of the Top 100 report, Donna-Marie focuses on managing research for EMEA markets.

Rebecca Sentance

Deputy Editor, blog
Rebecca is an internet aficionado, technology enthusiast, and an ardent fact-checker. Her favourite topics to sound off on include voice search, SEO, emerging technology, digital transformation, UX, and ridiculously overhyped marketing trends.
 Away from the blog, she can mostly be found on Twitter.

Nigel Hee

Research Analyst, APAC

Nigel produces our insightful range of research reports focused on the APAC region for marketing professionals.

Baron Chua

Head of Sales, APAC

Aaron Gusinov

Client Engagement Manager, Digital Transformation, USA

Samuel Ang

Marketing & Operations Manager, APAC

Samuel is responsible for the Asia Pacific regional events from planning, research and data mining to execution, coordination with vendors and sponsors and handling the delegates, ensuring anyone who attends our events has a good experience.

He also takes care of the day to day operations. Responsibilities include organising recruitment, monitor, manage and improve the efficiency of support services such as IT, HR and Accounts and Finance and coming up with improvement for processes to support the organisational goals.

Nicole Chan

Head of Engagement, APAC

Sam Wotherspoon

Group Client Services Manager
Sam is our organisational superstar who heads up our Econsultancy subscriptions client services team. The client services team help to support and deliver customer success to our community of Econsultancy subscribers.

Contact Us

Get in touch! Wherever you are in the world, the Econsultancy team want to hear from you. Whether you want to access our resources, book our analysts, explore training options or just say hello, we are keen to hear from you.

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Our Story

(or how we grew from edgy start up to established global business)

Econsultancy is a global business with international offices in Europe, Asia and the US. We launch multiple new tools to help marketers analyse and measure their progress, including performance benchmarks and influencer marketing measurement.

Econsultancy launches its acclaimed Modern Marketing Model, which rethinks the discipline of marketing for the digital age. We also launch our suite of online training products including quickfire ‘microlearning’ videos.

Our pioneering online course – Fast Track To Digital Marketing – launches, while some of our products such as the Email Census reach their 10th year of production, showing our unparalleled depth of content.

We launch the Festival of Marketing, a global event based in London that features 250+ speakers per year across 12 stages, including such luminaries as Apple founder Steve Wozniak and legendary businessman Sir Martin Sorrell. Our blog surpasses more than one million page views per month. Econsultancy publishes the Modern Marketing Manifesto, calling on marketers to adopt vital digital skills.

Econsultancy joins Centaur Media, giving the business access to more than 3.8 million professionals per month, including unparalleled exposure to senior brand marketers through its media brands such as Marketing Week.

Econsultancy launches its suite of digital transformation and bespoke consultancy services, adapting our thought leadership and experience in training into running large scale international projects. We approach our first 100,000 members.

Our US office opens and Econsultancy also expands into the Middle East and Asia, eventually opening an office in Asia.

The Econsultancy business has tripled in size since its launch and the professional community reaches 50,000 members. We launch our now-famous, award-winning blog to provide our users with a quick take on our experience and strategic ideas.

Econsultancy moves heavily into events, with internet founder Tim Berners-Lee speaking at our Internet Decade event, followed by our launch of The Future Of Digital Marketing conference.

The business starts producing its first independent research reports, with the first setting Econsultancy’s tone for the practical focus on best practice: ‘Content That Works’.

Econsultancy begins life as a digital community for professional marketers. This is five years before Facebook is launched in 2004; and three years before LinkedIn goes live in 2002. Meanwhile, founder Ashley Friedlein writes his first book ‘Web Project Management’, an early guide to working online.