Mobile pay-per-click advertising intermediary AdMob has delivered 1bn ads to mobile devices in its first year, according to the company.

The firm, which numbers former ZagMe marketing director Russell Buckley as a managing director, launched in January 2006 as an equivalent of Google AdSense for mobile.

“We served only 30m ads in our first six months,”
wrote founder Omar Hamoui. “So, if you think about it, 970m of the 1bn happened in the last six months, which is an unbelievable number.”

AdMob offers more favourable rates to publishing partners who run only its ads on their sites.