Advertising

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Latest Research, Trends and Best Practice

The Future of Marketing

1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]

Econsultancy Blockchain report

Demystifying Blockchain: Guidelines for Marketers

1.  Introduction Powerful technological forces are impacting the marketing profession and the companies and industries where marketers work. Econsultancy identifies, analyses and writes about many of these forces; ubiquitous connectivity[1], artificial intelligence[2] and the Internet of Things[3] to name a few. The same technologies are also enabling new and agile innovators to launch digitally enabled […]

What lastminute.com group learned bringing programmatic media in-house

As programmatic becomes more mainstream and better understood, brands are getting more involved in the digital media buying process and seeking greater control and transparency when it comes to their digital ads.

Over the next five years, I think every brand that has the desire to cut costs has the potential to take programmatic in-house.

Four key programmatic trends from 2017

2017 seems like it may prove a somewhat seminal year for programmatic advertising.

Ahead of a lengthier take on what 2018 might hold, our experts take a look at four key trends from this year.

Case Studies

Digital Shift Webinar

Keep track of the key developments in digital technology and marketing.

Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.

Next Digital Shift: October 18th, 2018.

Register now

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Training Courses and Online Learning