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The CTV ecosytem may soon have its ‘year of mobile’
Quantcast VP EMEA Matt White discusses the growth of connected TV, and draws parallels with a time before Facebook went mobile and the mobile ecosystem exploded.
Amid retail media FOMO, how can the smaller players compete?
Retail media is now a core function at the big players like Walmart, but how can smaller retailers compete in a fragmented retail media landscape? We ask Mark Williamson from retail media platform CitrusAd.
Retail media in 2023: What do the experts predict?
News and developments in retail media dominated 2022. “Everything is an ad network“, summarised analyst and investor Eric Seufert. As online continues to represent an increased proportion of shopper spend in the wake of Covid-19, retailers (and beyond) are increasingly waking up to the advertising opportunities that this presents – while brands are seeking new […]
Social advertising in 2023: What do the experts predict?
It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, […]
From TV to short-termism? Discussing 2023 ad budgets with the attribution experts
UK advertisers are planning to cut-back on offline media in favour of digital spend, as the recession puts increased pressure on budgets. This is according to research from ISBA and Ebiquity, who surveyed 59 brand advertisers (which included three of the UK’s top 10 by spend and 11 of the UK’s top 50).
Nikki Gilliland speaks to a few people in attribution and media optimisation about what’s happening in advertising right now, and how this might impact the over-arching goals of digital media spend.
Internet Statistics Compendium: Advertising
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
The Fundamentals of Digital Advertising
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns.
Quick Guide to Online Video
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
Digital Transformation Monthly: The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Quick Guide to Price Comparison Websites
This quick guide looks at the potential benefits for brands from price comparison websites and looks at how they can help deliver on a brand’s broader marketing objectives and strategy.
Online Video Best Practice Guide
This report looks at how brands can identify clear objectives, fine-tune audience profiles and plan their distribution strategies, getting to grips with the numerous different platforms on offer. Some of the key technical aspects needed to commission video and work with specialist partners are also covered.
The contextual advertising boom: What is it, and how can brands take advantage?
What exactly do we mean when we talk about contextual advertising? Why is this particular type of advertising – once the predominant method of online ad targeting, which later took a back seat to behavioural targeting – experiencing a resurgence in popularity? And how can brands employ it to best effect?
Three examples of FMCG campaigns across TikTok, AR and shoppable video
Despite issues like brand safety and ‘signal loss’ – a term used in the ad industry to refer to attribution difficulties in the wake of new privacy and anti-tracking measures – social media remains a priority for marketers who are eager to reach engaged consumers. Marketers are also using contextual advertising to do so, creating […]
CitrusAd’s Mark Williamson: fully outsourcing retail media isn’t “a winning model”, retailers need “skin in the game”
The SVP Client Strategy & Development at retail media platform CitrusAd gave his thoughts on the question of in-housing versus outsourcing for major retailers developing their own media programmes.
DAC Group’s Mike Fantis on life at a performance marketing agency
Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We caught up with Mike to find out more about his role. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. Tell me about your role – what does a typical day […]
Econsultancy’s digital and marketing trends for 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting […]
Tax compliance company drives €1 million new revenue with ABM targeting campaign
Taxually worked with Sharper B2B Marketing on a personalised email marketing and LinkedIn advertising campaign which was aligned with sales outreach
Cobra Sport Exhausts increases conversion rate and value by optimising online advertising
The DTC ecommerce site worked with Herd to differentiate its products and brand in a competitive marketplace
LG’s content and paid social campaign boosts B2B sales leads
The heating and air conditioning manufacturer worked with FINALLY Agency to engage target customers with tailored creative and monitored effectiveness for ongoing
Mail order company’s paid search strategy drives 9% uplift in order value
Chums partnered with Click Consult for a multi-channel campaign based around broad match keywords which were modified to engage relevant audiences.
PPC strategy change drives 28% more of Ireland’s smokers to sign up for QUIT plan
Switching to the type of PPC approach commonly used by etailers increased the uptake of the Irish Health Service Executive’s smoking cessation resources.
Collectibles brand drives 337% online revenue uplift with pan-European PPC campaign
Funko partnered with Space & Time to use a wide range of PPC strategies and tools which optimised conversions cost effectively
Contextual advertising helps sports streaming platform DAZN win the battle to promote its boxing coverage
Specialist platform Seedtag’s AI-driven approach establishes DAZN as the place to watch boxing and boosts its “Your boxing. Your way” message.
Vodafone Business drives B2B leads with multi-channel SME Champion campaign
Working with Ogilvy, the telecommunications company based its content and advertising campaign around emotive storytelling and boosted brand consideration to 63%.
Telecommunications provider revises data strategy to boost sales from online advertising
Zain used SegmentStream to produce real-time data models of customers most likely to convert, then used this data to optimise its Google Performance Max campaigns
Accenture Song MD Pritesh Gadhia: we want to help businesses go from ‘customer-centric’ to ‘life-centric’
Pritesh Gadhia is Managing Director, UK and Ireland, at Accenture Song (formerly Accenture Interactive). We asked him about his role, his opinions on the metaverse and the future of brand marketing. Tell us about your role – what does a typical day look like for you? There is no typical day! I’m fortunate to be […]
Fuse’s Amelia Dabell on digital transformation in sports sponsorship
Amelia Dabell is Digital Planning Director at Fuse, a global sports and entertainment agency. We caught up to find out about her role, and how sports media and sponsorship is changing. Tell us about your role – what does a typical day look like for you? I am primarily responsible for leading and growing Fuse’s […]
Notepad’s Naeem Alvi-Assinder on brand strategy and inclusive agency culture
Naeem Alvi-Assinder is the Founder and Managing Director at brand strategy and design agency, Notepad. I chatted with Naeem to find out more about Notepad, its ethos, and what he thinks are some of the key factors for brand growth in 2022. Tell me about Notepad – what was the motivation behind starting the company? […]
Fast Track Digital Marketing
Through 12 engaging video modules, recommended readings and quizzes to test your knowledge, you’ll learn the fundamentals of digital marketing. Includes modules on advertising and measurement.
Advertising statistics – explore the ISD
Keep up to date with the latest advertising statistics via the Internet Statistics Database. Browse, save and export charts as you go.
