1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019.[1] Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]
1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
Welcome to the Top 100 Digital Agencies Report 2019 Gurman Hundal Co Founder and CEO, MiQ Huge congratulations to all the agencies which have made it into the Econsultancy Top 100. We know how hard agencies work to deliver for the brands they work with, and it’s great to see that hard work recognised. We […]
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
Many brands initially responded to the coronavirus outbreak by encouraging the message of social distancing.
Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’.
We are currently in a new age of audio opportunity and potential.
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chinese tech scene.
The organization responsible for the consistent application of the GDPR across Europe has weighed in on two of the most controversial issues in GDPR compliance: the use of so-called cookie walls and scrolling to obtain consent from users.
Google plans to block third-party cookies in its Chrome browser by 2022 and the ad industry is up in arms.
Consent management platforms (CMPs) are a key part of many companies’ GDPR compliance efforts but according to a new study conducted by researchers at MIT, UCL and Aarhus University they are falling short.
Foreword Welcome to Adobe’s Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to reveal the most significant shifts in the industry that are driving marketing strategies, company investment and consumer behaviour. This tenth edition of the report gives […]
1. Introduction Over the last two decades a swathe of price comparison websites (PCW) have emerged, offering consumers a one-stop-shop for comparing the prices of a product or service. PCWs act as vertical search engines, aggregating product listings from multiple retailers. PCWs such as uSwitch, Confused.com, MoneySuperMarket and GoCompare are an important part of the marketing […]
1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]
An overview of digital advertising, how it works and how to align it to your customer journey. The various buying and targeting options; the technology and key enablers, and native advertising.
How sophisticated tracking techniques are giving marketers better ways to target consumers.
Understand what programmatic means and the key terminology for marketers.
How the video advertising market provides new targeting and content opportunities.
The key types, how they appear to users, and the rich data targeting capabilities.
10 tips for success in optimising programmatic media.
Learn how to actively get your message in front of the right people through all forms of paid, earned, owned and shared activity; and how technology is accelerating opportunity.
Neil Davidson is CEO at transformative communications agency HeyHuman. We asked him our usual set of questions, to get a feel for how he and his company are adapting to current circumstances. Here we go… Please describe your job: What do you do? I’m CEO and one of the owners of HeyHuman. My focus is […]
Lindsay Turner is CEO of media agency Spark Foundry, part of Publicis. We caught up with her to ask about her typical day, and the demands on her time and skillset. Please describe your job: What do you do? I’m the agency CEO. It is a very wide reaching role from working with clients, to […]
We’re taking a trip to Crispin Porter Bogusky today, to speak to London MD Helen James. She admits her friends think her job is ‘Madmen-esque’ – so hopefully they’re reading this and will get a better idea of what her average day looks like. Please describe your job: What do you do? I head up […]
Over the past decade, management consultancies have increasingly intruded onto agencies’ traditional turf, competing for media budgets and marketing operations engagements. No news there.
Aidan Danaher works at Fifty Five and Five, an agency he says has “the most comprehensive selection of teas in our pantry that you could wish for.” Aside from making such bold claims, we found out what Danaher does every day and asked him for a few words of advice. Please describe your job: What […]
Syzygy describes itself as ‘the human experience company’. The agency, part of WPP, employs 600 people across 8 global locations.
Share Our Strength partners with location technology company GroundTruth to add mobile ad targeting to its ‘Dine for No Kid Hungry’ campaign, driving 26,857 visits to participating restaurants.
The magazine worked with RocketMill to boost year-on-year subscriptions and cut CPA by 62% by targeting new users with Facebook Ads as well as Instagram in-feed and Story ads.
Toyota Europe works with The&Partnership to build a platform that can tailor ads in real time based on audience preferences, leading to a 19% YoY increase in consideration for the AYGO car.
What’s happening in the world of adtech since the coronavirus crisis hit? We caught up with Michael Nevins, CMO at Smart Adserver, to find out.
In troubled times, people turn to trusted sources of news.
Mykim Chikli is CEO at Performics UK. She admirably begins her average day with yoga at 5.30am! But what else does Chikli need to excel in her role? Let’s find out…. Please describe your job: What do you do? My job is really interesting. I spend majority of my time building the Performics culture and […]
As we head on into March, we’re back with the best digital marketing stats of the week.
In a recent article, I identified reactive marketing as a growing content marketing trend for 2020, following its increased adoption by marketers over the last decade.
Keep up to date with the latest advertising statistics via the Internet Statistics Database. Browse, save and export charts as you go.