1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]
Webinar: Digital Advertising
Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world this year.
This webinar looks at some of the key trends in digital advertising and explores the key considerations for those developing their digital advertising strategy and putting this into practice.
Latest Research, Trends and Best Practice
1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019. Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]
Looking for advertising statistics and market data?
Browse, save and export the thousands of statistics and charts collated in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.
Targeting methodologies: people and data
The programmatic market and how it works
Rich media, video formats and aligning format to objectives
Native formats, paid social targeting and formats
ADEY’s ‘Pimp Their Boiler’ campaign, which sought to reach and educate installers and industry influencers about the benefits of fitting a MagnaClean device, reaches more than 460,000 people and leads to a 5% increase in year-on-year warranty registrations.
Working with influencers Mother Pukka and Father of Daughters, Renault receives about 1.9m engagements with #BehindCarDoors campaign, which positions the Scénic as the ultimate family car.
Fashion retailer Vavavoom boosts transactions by 15% and revenue by 22% with a highly targeted campaign that used YouTube’s TrueView for action.
This week’s stats round up includes news about retail sales, TV ads, programmatic, and lots more to boot.
In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity.
1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges.
What have we learned in marketing and media from 2018?
Programmatic buying, or using algorithms to purchase digital ad space, has been a part of marketing for at least a decade – or even longer by some definitions.
Oli Knight is eBay’s head of UK advertising.
Viewability continues to dominate discussions within programmatic media. Often linked to brand safety and transparency, brands heavily depend on it as a metric for campaign optimisation and performance.
Our latest ‘day in the life’ is spent with Peter Falcone, EMEA director of analytics at Flashtalking, a data activation platform and open ad stack.
From the Blog
With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane.
In marketing we’ve been all in a froth about mixed reality for some time. But as consumers spend ever more time on mobile devices that are increasingly sophisticated, tech companies are offering brands new ways to exploit the confluence of the real world and the smartphone. Seth Jackson is CEO at Landmrk, one of those […]
Funnily enough, many of our most interesting interviewees in our ‘day in the life’ feature come from creative agencies. And Lucy Walker, Audience Director at eight&four, is no exception. Here’s what she does with her time, with plenty of sage advice thrown in. If you want to take part, too, why not get in touch? […]