Advertising

The latest advertising best practice, case studies, trends, training and more. From affiliate marketing and behavioural targeting to native and programmatic

The rise of programmatic outdoor: What advertisers need to know

In this briefing, we nail down exactly what programmatic outdoor advertising is and how it works, and the ways in which it differs from regular DOOH and online programmatic. We discuss the advantages and disadvantages of programmatic for OOH advertising, and look at the future: where programmatic outdoor is going based on current trends, and what advertisers need to bear in mind as this channel continues to grow.

Latest Research, Trends and Best Practice

Social Media Platforms Overview

Social Media Platforms Overview

 1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide,  and Content Strategy Best Practice Guide. Its purpose is to provide a snapshot of some of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. It provides […]

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

stats

"Podcast advertising revenue is forecasted to exceed $1B by 2021"

Find this and 2,000+ statistics and charts related to advertising, in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.

Targeting in display

How sophisticated tracking techniques are giving marketers better ways to target consumers.

Programmatic essentials

Understand what programmatic means and the key terminology for marketers.

Webinar: Digital Advertising

Digital advertising is expected to represent 50% of total advertising spend across the world this year. This webinar looks at some of the key trends in digital advertising and explores the key considerations for those developing their digital advertising strategy and putting this into practice.

 

Planning and RFP templates

From the Blog

A day in the life of… Damon Westbury, Interim Managing Director for EBX

Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]

Case Studies

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