Bamford boosts conversion rate by 24% with homepage redesign
Lifestyle brand Bamford worked with digital agency Verb Brands to create a more user-friendly experience that boosted conversion and average order value.
Cancer Research UK raises over £60k with Hyundai contactless car and Foolproof
Foolproof partnered with Hyundai and Cancer Research UK to build the world’s first car enabled for contactless payments, raising over £60,000 for the Stand Up To Cancer campaign.
CYBG achieves 9% conversion rate with millennial-focused banking campaign
Independent banking group CYBG finds a brand new audience following a display and social campaign that resonated strongly with millennials.
Addressable TV advertising needs a “common currency” to show its value
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years.
lastminute.com’s CCO on bringing programmatic in house
When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk.
A day in the life of… chief strategy officer at a programmatic ad company
Tim Webster is chief strategic officer (CSO) at programmatic specialist Exchange Lab.
Three things pharma marketers need to know about programmatic
While marketers in many industries are now routinely allocating more than half their digital advertising budgets to programmatic advertising, by one estimate, pharma marketers are only dedicating up to 5% of their budgets to programmatic.
There are numerous reasons for this.
The week in martech: Oracle’s tech stack, image tracking & overhyped blockchain
Welcome to The Week in Martech, a new column in which we round up some of the most interesting developments from the world of marketing technology over the past week.
This week, cloud-based software platform Oracle wants its clients to know that its tech stack is not a 7-Eleven (but it’s happy to help them make a chocolate cake), and the blockchain hype in advertising is starting to lose momentum.
Amazon is courting advertisers with video ads, external links
After years of speculation and predictions about Amazon’s ability to become a digital advertising powerhouse, it’s happening.
The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to grow.
The best Asia-Pacific digital marketing stats from July 2018
This month’s roundup include consumer attitudes to data privacy, figures that show how often Australian marketers must get sign off from their CEO, and mindblowing numbers from Pinduoduo and WeChat.
Here’s the best Asia-Pacific digital marketing stats from July 2018 (see the Internet Statistics Compendium for more)…
A mobile Ads.txt is needed as fraudsters pounce on shortcomings
The digital ad industry has made significant strides in the past year in its fight against ad fraud.
One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.
Confusion, chaos in the GDPR’s first week
The GDPR hasn’t even been the law of the land in Europe for a full week and it is already causing confusion and chaos in parts of the digital economy.
Here are the headlines you need to know about as the impact of the GDPR starts being felt.
What’s next for #ThisGirlCan?
#ThisGirlCan is the renowned and hugely successful marketing campaign by Sport England which set out to tackle the gender gap in sports participation, and has got 3.9 million women exercising as a result.
A day in the life of… CEO at Brainlabs
Daniel Gilbert, CEO at Brainlabs, has been a valued contributor to Econsultancy for a few years (writing about topics such as biddable media strategy, modern marketing and GDPR).
From AR to bendy screens: What’s next for mobile advertising?
In 2018, the global mobile internet population stands at some 3.7 billion unique users, and users spend a reported 69% of their media time on mobile devices.
