Advertising

The latest advertising best practice, case studies, trends, training and more. From affiliate marketing and behavioural targeting to native and programmatic

Webinar: Digital Advertising

Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world this year.

This webinar looks at some of the key trends in digital advertising and explores the key considerations for those developing their digital advertising strategy and putting this into practice.

 

Watch the webinar

Latest Research, Trends and Best Practice

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

Getting to Grips with Digital Advertising Best Practice Guide

1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019.[1] Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]

Editor’s Picks

stats

Looking for advertising statistics and market data?

Browse, save and export the thousands of statistics and charts collated in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.

Microlearning

Case Studies

Optimising Programmatic Campaigns

1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]

From the Blog

lucy walker eight&four

A day in the life of… Audience Director at eight&four

Funnily enough, many of our most interesting interviewees in our ‘day in the life’ feature come from creative agencies. And Lucy Walker, Audience Director at eight&four, is no exception. Here’s what she does with her time, with plenty of sage advice thrown in. If you want to take part, too, why not get in touch? […]

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