After years of taking a back seat to more attractive and measurable ad formats, audio is suddenly the new golden child of advertising and marketing.
This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.
Welcome to the Top 100 Digital Agencies Report 2019 Gurman Hundal Co Founder and CEO, MiQ Huge congratulations to all the agencies which have made it into the Econsultancy Top 100. We know how hard agencies work to deliver for the brands they work with, and it’s great to see that hard work recognised. We […]
1. Introduction Over the last two decades a swathe of price comparison websites (PCW) have emerged, offering consumers a one-stop-shop for comparing the prices of a product or service. PCWs act as vertical search engines, aggregating product listings from multiple retailers. PCWs such as uSwitch, Confused.com, MoneySuperMarket and GoCompare are an important part of the marketing […]
Find this and 2,000+ statistics and charts related to advertising, in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.
Digital advertising is expected to represent 50% of total advertising spend across the world this year. This webinar looks at some of the key trends in digital advertising and explores the key considerations for those developing their digital advertising strategy and putting this into practice.
In this briefing, we nail down exactly what programmatic outdoor advertising is and how it works, and the ways in which it differs from regular DOOH and online programmatic. We discuss the advantages and disadvantages of programmatic for OOH advertising, and look at the future: where programmatic outdoor is going based on current trends, and what advertisers need to bear in mind as this channel continues to grow.
In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world.
Heading into a recession, experience tells us that customers will be looking at more ways to save on their spending, whilst brands will be looking to save on their media spend.
October may be the season of cozy jumpers, scary movies and pumpkin-spiced everything, but most importantly it’s Breast Cancer Awareness Month.
According to a 2018 Ofcom report, the number of UK subscribers to streaming services has overtaken those for pay TV.
We’ve got news about sustainability, digital ad spend, social media usage, and lots more in this week’s roundup.
Advertisers are once again pausing their YouTube ad buys following a report that pre-roll ads have been appearing on videos of children that have become popular with pedophiles.
How will big brands exercise their voices in the crowded content landscape of 2019? And what’s going to be soaking up the attention of audiences around the world?
Your weekly stats roundup includes news about AI, Google search, influencer marketing, and customer experience.
2018 saw the launch of IGTV: Instagram’s new platform for long-form videos that are created “in a vertical format that sit upright in the palm of your hand.”
ADEY’s ‘Pimp Their Boiler’ campaign, which sought to reach and educate installers and industry influencers about the benefits of fitting a MagnaClean device, reaches more than 460,000 people and leads to a 5% increase in year-on-year warranty registrations.
Working with influencers Mother Pukka and Father of Daughters, Renault receives about 1.9m engagements with #BehindCarDoors campaign, which positions the Scénic as the ultimate family car.
Fashion retailer Vavavoom boosts transactions by 15% and revenue by 22% with a highly targeted campaign that used YouTube’s TrueView for action.