Advertising

The latest advertising best practice, case studies, trends, training and more. From affiliate marketing and behavioural targeting to native and programmatic

The new age of audio: What does it mean for advertising?

After years of taking a back seat to more attractive and measurable ad formats, audio is suddenly the new golden child of advertising and marketing.

This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.

Latest Research, Trends and Best Practice

2019 Top 100 Digital Agencies Report

Welcome to the Top 100 Digital Agencies Report 2019 Gurman Hundal Co Founder and CEO, MiQ Huge congratulations to all the agencies which have made it into the Econsultancy Top 100. We know how hard agencies work to deliver for the brands they work with, and it’s great to see that hard work recognised. We […]

A Marketer’s Guide to Price Comparison Websites

1. Introduction Over the last two decades a swathe of price comparison websites (PCW) have emerged, offering consumers a one-stop-shop for comparing the prices of a product or service. PCWs act as vertical search engines, aggregating product listings from multiple retailers. PCWs such as uSwitch, Confused.com, MoneySuperMarket and GoCompare are an important part of the marketing […]

stats

"Podcast advertising revenue is forecasted to exceed $1B by 2021"

Find this and 2,000+ statistics and charts related to advertising, in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.

Targeting in display

How sophisticated tracking techniques are giving marketers better ways to target consumers.

Programmatic essentials

Understand what programmatic means and the key terminology for marketers.

Webinar: Digital Advertising

Digital advertising is expected to represent 50% of total advertising spend across the world this year. This webinar looks at some of the key trends in digital advertising and explores the key considerations for those developing their digital advertising strategy and putting this into practice.

 

Planning and RFP templates

The rise of programmatic outdoor: What advertisers need to know

In this briefing, we nail down exactly what programmatic outdoor advertising is and how it works, and the ways in which it differs from regular DOOH and online programmatic. We discuss the advantages and disadvantages of programmatic for OOH advertising, and look at the future: where programmatic outdoor is going based on current trends, and what advertisers need to bear in mind as this channel continues to grow.

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