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ADEY’s ‘Pimp Their Boiler’ campaign, which sought to reach and educate installers and industry influencers about the benefits of fitting a MagnaClean device, reaches more than 460,000 people and leads to a 5% increase in year-on-year warranty registrations.
Working with influencers Mother Pukka and Father of Daughters, Renault receives about 1.9m engagements with #BehindCarDoors campaign, which positions the Scénic as the ultimate family car.
Fashion retailer Vavavoom boosts transactions by 15% and revenue by 22% with a highly targeted campaign that used YouTube’s TrueView for action.
The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges.
What have we learned in marketing and media from 2018?
Programmatic buying, or using algorithms to purchase digital ad space, has been a part of marketing for at least a decade – or even longer by some definitions.
Oli Knight is eBay’s head of UK advertising.
Viewability continues to dominate discussions within programmatic media. Often linked to brand safety and transparency, brands heavily depend on it as a metric for campaign optimisation and performance.
Our latest ‘day in the life’ is spent with Peter Falcone, EMEA director of analytics at Flashtalking, a data activation platform and open ad stack.
Fran Cowan of Inskin Media and the IAA UK is our latest interview for ‘a day in the life’.
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years.
When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk.
From the Blog
This week’s digital stats roundup includes news about retail loyalty schemes, ad spend, in-house marketing and a whole lot more.
How will big brands exercise their voices in the crowded content landscape of 2019? And what’s going to be soaking up the attention of audiences around the world?
This month’s roundup of digital stats from Asia Pacific is lacking visuals, but is still compelling.