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Webinar: Digital Advertising

Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world this year.

This webinar looks at some of the key trends in digital advertising and explores the key considerations for those developing their digital advertising strategy and putting this into practice.

April 30th, 2019 | 2pm BST | 9am EST

Register for this webinar

Latest Research, Trends and Best Practice

Getting to Grips with Digital Advertising Best Practice Guide

1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019.[1] Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]

Optimising Programmatic Campaigns

1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]

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Four marketing trends from China in Q1 2019

We take a look back at some of the trends in tech, digital and marketing in China from the start of the year. If you want to talk to our Asia-Pacific team, get in touch. Seniors are the next market to look out for in China Seniors – defined as those 60 years and older […]

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