Advertising

The latest advertising best practice, case studies, trends, training and more. From affiliate marketing and behavioural targeting to native and programmatic

Optimising Programmatic Campaigns Pack Shot

Optimising Programmatic Campaigns - Best Practice Guide

‌ This report, which provides guidance on setting up and running a highly effective programmatic campaign, is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity, and as a best practice manual for the trader.

Latest Research, Trends and Best Practice

A Marketer’s Guide to Price Comparison Websites

1. Introduction Over the last two decades a swathe of price comparison websites (PCW) have emerged, offering consumers a one-stop-shop for comparing the prices of a product or service. PCWs act as vertical search engines, aggregating product listings from multiple retailers. PCWs such as uSwitch, Confused.com, MoneySuperMarket and GoCompare are an important part of the marketing […]

An introduction to the third-party cookie crackdown

‌ With so many different developments, it can be hard to keep track (ha!) of what exactly is happening and what all of it might mean. So, here is a potted summary of the key developments in the ‘cookiepocalypse’, the impact they are having on marketing and advertising, and what industry professionals can and should do about it.

 

Microlearning

Getting to Grips with Digital Advertising Best Practice Guide Pack Shot

Getting to Grips with Digital Advertising Best Practice Guide

 ‌ This report is an introductory guide aimed at advertisers who are new to digital. It covers the breadth of the digital advertising industry, as well as providing signposts for readers who want to find out more about this broad topic.

Planning and RFP templates

The rise of programmatic outdoor: What advertisers need to know

 ‌ In this briefing, we nail down exactly what programmatic outdoor advertising is and how it works, and the ways in which it differs from regular DOOH and online programmatic. We discuss the advantages and disadvantages of programmatic for OOH advertising, and look at the future: where programmatic outdoor is going based on current trends, and what advertisers need to bear in mind as this channel continues to grow.

Articles on advertising

A day in the life of… Mykim Chikli, CEO, Performics UK

Mykim Chikli is CEO at Performics UK. She admirably begins her average day with yoga at 5.30am! But what else does Chikli need to excel in her role? Let’s find out…. Please describe your job: What do you do? My job is really interesting. I spend majority of my time building the Performics culture and […]

Lindsay Turner, Spark Foundry high res

A day in the life of… Lindsay Turner, CEO, Spark Foundry

Lindsay Turner is CEO of media agency Spark Foundry, part of Publicis. We caught up with her to ask about her typical day, and the demands on her time and skillset. Please describe your job: What do you do? I’m the agency CEO. It is a very wide reaching role from working with clients, to […]

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Articles on advertising

tiktok

How ByteDance rose to become China’s second-biggest digital ad player

‌ TikTok owner ByteDance has leapfrogged over some of China’s most important tech companies, including Tencent, the owner of super-app WeChat, to become the second-biggest player in the Chinese digital advertising landscape. In this briefing, we look at ByteDance’s impact on the market and how it has succeeded in becoming one of the biggest players in Chinese advertising.

Articles on advertising

The best digital marketing stats we've seen this week

The best digital marketing stats we’ve seen this week

This week we’ve got news about digital ad spend, digital literacy, AI and lots more to help beat the January blues. Before we get going, make sure to take a look at our Internet Statistics Database for additional insights into a plethora of marketing topics. FMCG has been identified as the highest paid sector in […]

The new age of audio: What does it mean for advertising?

 ‌ After years of taking a back seat to more attractive and measurable ad formats, audio is suddenly the new golden child of advertising and marketing.

This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.

ppc

Digital advertising trends in 2020: What do the experts predict?

We’ve got a lot of adtech friends at Econsultancy, as well as some more ‘left brain’ agency types. So, we called on a bunch of them to ask what the heck is going to happen in digital advertising in 2020.

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