1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019. Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]
Webinar: Digital Advertising
Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world this year.
This webinar looks at some of the key trends in digital advertising and explores the key considerations for those developing their digital advertising strategy and putting this into practice.
April 30th, 2019 | 2pm BST | 9am EST
Latest Research, Trends and Best Practice
1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
1. Foreword by Adobe John WattonSenior Director, MarketingAdobe The battleground for customer loyalty has moved from the tangible to the intangible. From products and services to experiences and ease of access. It’s why Spotify has become more than a streaming service, why Swisscom offers a digital experience that adapts to customers in real time, and […]
Looking for advertising statistics and market data?
Browse, save and export the thousands of statistics and charts collated in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.
Targeting methodologies: people and data
The programmatic market and how it works
Rich media, video formats and aligning format to objectives
Native formats, paid social targeting and formats
ADEY’s ‘Pimp Their Boiler’ campaign, which sought to reach and educate installers and industry influencers about the benefits of fitting a MagnaClean device, reaches more than 460,000 people and leads to a 5% increase in year-on-year warranty registrations.
Working with influencers Mother Pukka and Father of Daughters, Renault receives about 1.9m engagements with #BehindCarDoors campaign, which positions the Scénic as the ultimate family car.
Fashion retailer Vavavoom boosts transactions by 15% and revenue by 22% with a highly targeted campaign that used YouTube’s TrueView for action.
In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity.
The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges.
What have we learned in marketing and media from 2018?
Programmatic buying, or using algorithms to purchase digital ad space, has been a part of marketing for at least a decade – or even longer by some definitions.
Oli Knight is eBay’s head of UK advertising.
Viewability continues to dominate discussions within programmatic media. Often linked to brand safety and transparency, brands heavily depend on it as a metric for campaign optimisation and performance.
Our latest ‘day in the life’ is spent with Peter Falcone, EMEA director of analytics at Flashtalking, a data activation platform and open ad stack.
Fran Cowan of Inskin Media and the IAA UK is our latest interview for ‘a day in the life’.
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years.
From the Blog
A first for this column – we interview a Chief Transformation Officer, specifically Jason Dormieux of Wavemaker, the media agency network.
We take a look back at some of the trends in tech, digital and marketing in China from the start of the year. If you want to talk to our Asia-Pacific team, get in touch. Seniors are the next market to look out for in China Seniors – defined as those 60 years and older […]
Easter is upon us and many food brands are capitalizing on the holiday to engage with consumers using a variety of marketing techniques.