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ADEY’s ‘Pimp Their Boiler’ campaign reaches 460k+ and boosts yoy registered warranties
ADEY’s ‘Pimp Their Boiler’ campaign, which sought to reach and educate installers and industry influencers about the benefits of fitting a MagnaClean device, reaches more than 460,000 people and leads to a 5% increase in year-on-year warranty registrations.
Renault receives 1.9m engagements with #BehindCarDoors influencer campaign
Working with influencers Mother Pukka and Father of Daughters, Renault receives about 1.9m engagements with #BehindCarDoors campaign, which positions the Scénic as the ultimate family car.
Vavavoom increases yoy revenue by 22% with YouTube TrueView for action campaigns
Fashion retailer Vavavoom boosts transactions by 15% and revenue by 22% with a highly targeted campaign that used YouTube’s TrueView for action.
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Will open ad exchanges take a big hit in 2019?
The ways in which media buyers and sellers transact could undergo a major shift in 2019 as big publishers opt to reduce the amount of inventory they offer through open exchanges.
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The duopoly, GDPR and in-housing: What we’ve learned from 2018
What have we learned in marketing and media from 2018?
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Getting started with programmatic buying in 2019
Programmatic buying, or using algorithms to purchase digital ad space, has been a part of marketing for at least a decade – or even longer by some definitions.
A day in the life of… eBay’s head of UK advertising
Oli Knight is eBay’s head of UK advertising.
The myth of programmatic viewability: a metric we can live without
Viewability continues to dominate discussions within programmatic media. Often linked to brand safety and transparency, brands heavily depend on it as a metric for campaign optimisation and performance.
A day in the life of… director of analytics at an independent ad server
Our latest ‘day in the life’ is spent with Peter Falcone, EMEA director of analytics at Flashtalking, a data activation platform and open ad stack.
A day in the life of… CMO at Inskin Media & VP Marketing for the IAA UK
Fran Cowan of Inskin Media and the IAA UK is our latest interview for ‘a day in the life’.
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Addressable TV advertising needs a “common currency” to show its value
The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years.
lastminute.com’s CCO on bringing programmatic in house
When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk.
The best digital marketing stats we’ve seen this week
This week’s digital stats roundup includes news about retail loyalty schemes, ad spend, in-house marketing and a whole lot more.
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Long-form video: Brand builders should go beyond ‘snackable’ content in 2019
How will big brands exercise their voices in the crowded content landscape of 2019? And what’s going to be soaking up the attention of audiences around the world?
The best Asia-Pacific digital marketing stats from January 2019
This month’s roundup of digital stats from Asia Pacific is lacking visuals, but is still compelling.