AI for Marketing Short Course

Imagine your team taking full advantage of artificial intelligence in marketing operations, creativity and campaign optimisation. We’ve assembled a diverse mix of live and on-demand training, research and trends analysis that will seamlessly fit into your team’s busy schedule.

In just four weeks, your team will gain the skills to: 

  • Identify AI’s potential to improve marketing outcomes 
  • Map the benefits across the customer journey
  • Start implementing AI techniques right away 

Course overview

The AI for Marketing Short Course is CPD-accredited training designed to equip your teams with the knowledge and tools needed to seamlessly integrate AI into marketing operations and campaign execution.

  • Week One. A live kick-off session with Rose Keen, Econsultancy analyst
  • Week Two. On-demand training to master AI fundamentals and explore real-world examples
  • Week Three. A half-day workshop led by marketing expert Neil Perkin
  • Week Four and beyond. Enjoy continued access to Econsultancy’s best practice research

Elevate your marketing team’s performance through AI


Live kick-off session: AI Across the Customer Journey


AI workshop delivered by expert Neil Perkin


On-demand lessons from the AI channel


Hours of CPD accreditation

What the workshop covers

A half-day workshop led by marketing expert Neil Perkin, author of Building the Agile Business and host of Econsultancy’s Digital Shift trends briefings.

  • Uncover the basics of how AI functions, explore various types of machine learning and learn how they can be harnessed
  • From segmentation to targeting, content generation to programmatic bidding, predictive analytics to driving conversions, understand how AI plays a crucial role throughout the customer journey
  • Explore the importance of fostering a data-driven culture to enable your teams to fully capitalise on the real benefits of AI

Who the course is for

This course is for marketing and ecommerce teams looking to expand their horizons, embrace new skills and unlock new perspectives in marketing and ecommerce. It has been developed for generalist practitioners – those who are keen to grasp key concepts but also effectively collaborate with colleagues and agency partners.

Improve your marketing effectiveness with AI

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What other clients say about us

“We have been working with Econsultancy over the last two years to enhance the skills and capabilities of our global CRM community. Employees’ feedback on the training was exceptional, and the live case studies that they worked on have the potential to generate £100m for our business.”

“The Dyson Commercial Academy led by Econsultancy is hugely important to set our people up for digital success and to help us keep up with our pace of growth, ambitious plans, and the complexities of global expansion.”

“Econsultancy has been an outstanding partner in helping us drive digital transformation across our teams.”

Frequently Asked Questions

  • How long is the course?
    • The course takes four weeks

  • When does the course start?
    • The start date for the next cohort will be announced shortly.

  • What are the time requirements?
    • Please allow 10 hours over the four week course

  • How many CPD credits do I get?
    • You will achieve 10 hours of CPD accreditation

  • Can I enrol in the course as an individual?
    • This course is designed for teams of up to 25 people

  • How much does it cost?
    • Please fill the form above and all the details for your team will be shared with you.