AI: The Next Phase

More than any other recent technology, generative AI brings to mind the famous Arthur C. Clarke line: ‘Any sufficiently advanced technology is indistinguishable from magic.’

As these technologies move beyond just the impressive demo stage, this session is designed to go beyond the hype and explore the real ways in which AI is set to shape the business landscape. It looks at what brands can do to capitalise on the opportunities while also mitigating the risks.

Drawing on Econsultancy research, this example-rich 60-minute session will cover:

  • The current state of the industry and the top use cases for AI in both marketing and experience design.
  • Case studies illustrating how AI is being used to deliver new customer experiences, drive revenue and support loyalty.
  • The non-technological ingredients required for success with AI, and
    how to put these into place.

This session is designed to complement last year’s AI Across the Customer Journey topic but also works as a standalone presentation.


The Future of Marketing

Econsultancy’s annual Future of Marketing report brings together survey results from more than 800 marketing professionals, covering marketing priorities for the next two years and the key trends shaping the industry, from data and privacy to generative AI.