Reports and Webinars
Articles on AI
A quarter of senior marketers say their business has upskilled for genAI
Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe.
What exactly is AI-powered commerce search and what does it mean for retailers?
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
Retailers’ guardrails for generative AI need to match up to their level of investment
A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.
Luxury and generative AI: is innovation worth the risks?
Where does generative AI fit in with luxury brands and their reputation for authenticity and great service? A review of use cases and how to mitigate risk.
What do LLMs mean for UX? A look at some ecommerce examples
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
The platformisation of ChatGPT: what’s in it for brands?
While the platformisation of ChatGPT seems like big news, how appealing are Plugins and GPTs to marketers and brands, given the relatively modest number of ChatGPT Plus subscribers?
Are we entering the age of the AI ‘copilot’?
AI ‘copilots’ have boomed in martech and beyond over the last year, with some predicting that they are the future of software. But does everything need to have a conversational interface?
Econsultancy’s digital and marketing trends for 2024
We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out: Trends that feel nostalgic, ideas that quickly became amusing […]
Brands must be ‘ethical’ and ‘helpful’ in the age of AI: Claire Jefferies on CRM
The consultant and former head of loyalty, CRM and retention at brands including Verisure, SSE and EE tells us when she was last surprised and delighted by personalised comms, and talks AI, martech and data privacy.
The GPT Store isn’t ChatGPT’s ‘app store’ – but it’s still significant for marketers
Many are comparing OpenAI’s recently-launched GPT Store to the advent of Apple’s App Store in 2008. What the GPT Store actually represents is more subtle, but significant for marketers and businesses using generative AI.
What the 2024 trends decks say about AI
Here are some of the statements about AI in marketing that stood out in the 2024 trends presentations we’ve been reading from agencies, consultancies and experts.
‘Human involvement is fundamental’: Marketing and generative AI in 2024
We spoke to a roster of experts about generative AI in 2024, how to balance innovation with potential risks, and the future of human involvement.