Artificial Intelligence (AI)

The latest artificial intelligence (AI) best practice, briefings, case studies, statistics, trends, training and more

“AI and Machine Learning is a topic marketers can’t really ignore at the moment”

Blog editor Ben Davis introduces AI and Machine Learning, explaining its importance, and highlighting some of the Econsultancy resources that can help.

Latest Research, Trends and Best Practice

Optimising Programmatic Campaigns

1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]

Briefings

stats

"82% of customers say speed is most important when dealing with virtual customer service agents"

You’ll find this and a wealth of other charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.

From the Blog

Why marketers are struggling to adopt AI

Depending on who is speaking, AI’s potential impact on marketing can vary dramatically. To some, AI is a tool which will help marketers improve performance, to others it’s the technology which will eventually replace us.

But what do marketers think about AI now? Are they integrating it into their daily marketing activities – or are they still trying to figure it out? Jeff Rajeck summarises some of the key takeaways from a recent Econsultancy roundtable.