“AI and Machine Learning is a topic marketers can’t really ignore at the moment”
Blog editor Ben Davis introduces AI and Machine Learning, explaining its importance, and highlighting some of the Econsultancy resources that can help.
Latest Research, Trends and Best Practice
1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
GDPR was the pressing concern for marketers in 2018.
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
"82% of customers say speed is most important when dealing with virtual customer service agents"
You’ll find this and a wealth of other charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.
From the Blog
I started my chat with Gurman Hundal, CEO of MiQ – programmatic business and sponsors of Econsultancy’s Top 100 Digital Agencies 2019 report – by asking him about the data challenges marketers are facing.
Valuable marketing insights are hard to find in the mountains of data many marketers are now faced with – resurfacing them requires more sophistication than manual methods can deliver.
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance.
Why marketers are struggling to adopt AI
Depending on who is speaking, AI’s potential impact on marketing can vary dramatically. To some, AI is a tool which will help marketers improve performance, to others it’s the technology which will eventually replace us.
But what do marketers think about AI now? Are they integrating it into their daily marketing activities – or are they still trying to figure it out? Jeff Rajeck summarises some of the key takeaways from a recent Econsultancy roundtable.