While the platformisation of ChatGPT seems like big news, how appealing are Plugins and GPTs to marketers and brands, given the relatively modest number of ChatGPT Plus subscribers?
Articles on AI
We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out: Trends that feel nostalgic, ideas that quickly became amusing […]
The consultant and former head of loyalty, CRM and retention at brands including Verisure, SSE and EE tells us when she was last surprised and delighted by personalised comms, and talks AI, martech and data privacy.
Here are some of the statements about AI in marketing that stood out in the 2024 trends presentations we’ve been reading from agencies, consultancies and experts.
We spoke to a roster of experts about generative AI in 2024, how to balance innovation with potential risks, and the future of human involvement.
At Econsultancy Live, marketers from Barilla, BrightBid, the Financial Times and eSure Group discussed the role of generative AI and how marketers can get started.
The 3-week learning plan includes a live kick-off, five on-demand elearning lessons, a half-day workshop and ongoing access to Econsultancy resources.
At last month’s Festival of Marketing, the John Lewis Partnership’s Michael Cato and Quintessentially’s Cathrine Levandowski discussed their current use of AI and the opportunity in the generative space.
At Think Summit Europe, Movable Ink CEO Vivek Sharma shared how an ensemble approach to AI models can address the personalisation challenge in CRM, and how AI-as-co-pilot enables marketers to put customer over campaign.
Speaking with Econsultancy Managing Partner Paul Davies, IMRG Founder Emeritus James RJ Roper looked back to the early noughties and the difficulty major retailers had in making “a serious, long-term commitment” to ecommerce.
“The real value… isn’t in the tech itself, but in how it kicks up quality or efficiency,” says Julius Kontiola of design studio Kallan & Co.
In recent years there has been a marked shift towards Google’s AI taking the reins from PPC marketers, leaving marketers with less manual control. How has this trend changed the game for paid search, and what does it mean for the role of a search marketer?
Econsultancy’s Future of Marketing survey found that 32% of marketers say their organisation is already using generative AI tools and 43% are actively considering doing so.