Artificial Intelligence (AI)

Why marketers are struggling to adopt AI

Depending on who is speaking, AI’s potential impact on marketing can vary dramatically. To some, AI is a tool which will help marketers improve performance, to others it’s the technology which will eventually replace us.

But what do marketers think about AI now? Are they integrating it into their daily marketing activities – or are they still trying to figure it out? Jeff Rajeck summarises some of the key takeaways from a recent Econsultancy roundtable.

Latest Research, Trends and Best Practice

Optimising Programmatic Campaigns

1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]

The Future of Marketing

1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]

Digital Shift Q3 2018

 Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]

stats

"82% of customers say speed is most important when dealing with virtual customer service agents"

You’ll find this and a wealth of other charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.

From the Blog

Briefing: AI copywriting - An overview

Really excellent copy is funny and attention-grabbing, or nuanced and empathetic, or plays subtly with our expectations and the meanings of words. Surely all of these things require a human touch?

In this Briefing, we delve in to how AI copywriting technology works: what are its benefits, and what are its limitations? What concrete results can it produce, and are the fears about job losses grounded in reality?