1. Introduction This report is aimed at providing guidance on setting up and running a highly effective programmatic campaign in the present climate. It is intended as an informational tool for advertisers who run their ads programmatically, as an audit guide for agencies that deliver the programmatic activity and as a best practice manual for […]
“AI and Machine Learning is a topic marketers can’t really ignore at the moment”
Blog editor Ben Davis introduces AI and Machine Learning, explaining its importance, and highlighting some of the Econsultancy resources that can help.
Digital Shift Quarterly Webinar
Looking ahead to Q4, this episode delves into AI and machine learning, including: new examples of the application of machine learning happening every week, the distinct outcomes that AI will be applied to across businesses as a way of understanding its future application, and how this will most likely disrupt marketing. Other agenda points include, Quantum Computing, New Social and Amazon.
October 15th, 2019 | Session 1: 9am BST/4pm SGT | Session 2: 4pm BST/11am EST
Latest Research, Trends and Best Practice
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
GDPR was the pressing concern for marketers in 2018.
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
"82% of customers say speed is most important when dealing with virtual customer service agents"
You’ll find this and a wealth of other charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.
From the Blog
Valuable marketing insights are hard to find in the mountains of data many marketers are now faced with – resurfacing them requires more sophistication than manual methods can deliver.
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance.
Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets.
Why marketers are struggling to adopt AI
Depending on who is speaking, AI’s potential impact on marketing can vary dramatically. To some, AI is a tool which will help marketers improve performance, to others it’s the technology which will eventually replace us.
But what do marketers think about AI now? Are they integrating it into their daily marketing activities – or are they still trying to figure it out? Jeff Rajeck summarises some of the key takeaways from a recent Econsultancy roundtable.