According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018. By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.
AI, Machine Learning and Predictive Analytics Best Practice Guide
Econsultancy’s AI, Machine Learning and Predictive Analytics Best Practice Guide provides marketers with a practical and useful guide that comprehensively covers the key areas involved in the application of AI/ML and predictive analytics – the practice of applying machine learning or statistics to past data to predict the future – to augment marketing practice and enhance customer experience.
Six case studies of machine-learning powered email marketing
Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now being put into practice by a wide range of businesses to improve the effectiveness of email.
Latest Research, Trends and Best Practice
A webinar drawin on Econsultancy’s report on best practice in AI, Machine Learning and Predictive Analytics.
A best practice guide for marketers looking to understand how to leverage AI, machine learning and predictive analytics to derive value from their data and gain a competitive edge.
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Articles on AI
We turned to Econsultancy’s storied roster of search experts to ask: what do MUM and multimodal search mean for our relationship to search and SEO? How could they change the game for marketers? And what potential opportunities and challenges do they present?
You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]
The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.
Optimising customer journeys involves an increasing amount of interconnected martech and data, particularly where machine learning is involved. On a recent Econsultancy webinar, editor Ben Davis discussed the topic of customer journey optimisation with Iain Noakes, former VP Effectiveness Marketing & Optimisation at The Economist, and Ben Wild, Business Lead at Coveo. They also discussed […]
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
Increasingly, marketers are embracing the opportunities that artificial intelligence affords by processing data at scale to make better decisions.
Intelligent automation uses artificial intelligence to gain insights from big data and turn them into action. By implementing machine learning models into automated systems, programmes can crunch data, make decisions and then take action without the input of human beings.
Advertising platforms are offering more automation tools. However, it is important to look at the bigger picture and not always view channels in isolation. There are several key examples when automation may not be the best solution for retailers using paid search.
With more organisations showing greater understanding of how AI and machine learning can be utilised, adoption is rising.
With countries around the world still in lockdown, it’s difficult to imagine a time when it is ‘business as usual’ for the hotel industry.
Stitch Fix is an online personal styling service that sends a curated selection of clothing and accessories to customers, using a mix of machine learning and human selection.
Find stats on AI and machine learning – explore the ISD
You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.