September 25th 2019
In this webinar, Econsultancy and Sitecore will explore one of marketing’s toughest challenges getting executive buy-in for your digital transformation.
Based on interviews with CMOs, CEOs, CIO, CFOs and Heads of Sales, our research tells us that although over 40% of CMOs are responsible for leading successful digital transformation initiatives within their organization, they lack buying power.
We’ll discuss how CMOs can do a better job at speaking the language of their executive counterparts to show what’s in it for them.
This webinar is facilitated by Econsultancy Senior VP for Research and Content Strategy Stefan Tornquist and Sitecore CMO Paige O’Neil.