Digital news this week is as rich as French cuisine.
Acquisitions, hacking controversies, ecommerce records, Trump policies, product launches and more.
Here’s what you missed…
Single’s Day is smashing it
Today is Single’s Day, the annual sales event created and championed by Alibaba.
According to data from Clavis Insight APAC, $5bn has been spent in the first two hours, 84% of those sales on mobile devices.
The first five minutes alone saw $1bn in sales. All signs point to the biggest Single’s Day yet. Can Western brands take advantage?
Has Trump changed political campaigning?
Hillary Clinton may have had a Snapchat lens and a Snapchat national sponsored geofilter ahead of polling day, but Trump was the better digital campaigner of the two.
Just look at the stats:
Total money raised and spent over the course of the race
- Clinton: $513m raised, $450m spent
- Trump: $254m raised, $239m spent
Digital ad spend (of total ad spend)
- Clinton: $10m (of $244m)
- Trump: $57m (of $129m)
Trump built a Twitter and Facebook following, as Clinton paid for TV ads in swing states.
Of coure, the biggest factor may well have been Trump’s free media coverage, estimated by MediaQuant to be worth $4.6bn
More analysis of FEC data is available from the FT.
Yahoo burys bad news
Yahoo chose election day to admit some staff knew in 2014 that a hacker (backed by a foreign government) had accessed its network.
The timing of when senior management found out has not been disclosed.
Verizon may yet reopen the $4.8bn deal to buy Yahoo, if it believes the value of the company has been diminished by this previously undisclosed information.
John Lewis ad proves popular
John Lewis’s Bouncer the Boxer Christmas ad was released yesterday and online shares are already looking good, with the ad on course to be the retailer’s most popular.
This year’s campaign also features a Snapchat lens.
In case you’re wondering about the John Lewis Snapchat lens here it is on my big head. pic.twitter.com/Z8U1i9FGgG
— Ben Davis (@herrhuld) November 10, 2016
Netflix’s clever marketing of Black Mirror continues
Netflix has produced a simple web app that lets you rate a friend on their interpersonal skills or get your own rating.
The app apes the technology that features in the first episode of Black Mirror’s third series.
Other smart marketing has included targeting ad blocker users with display ads featuring big-brother-esque messages such as ‘You cannot see the ad. But the ad can see you.’
Snapchat sells Spectacles from vending machine
Snapchat is placing 24-hour pop-up Spectacles vending machines in various locations over the coming months.
Venice Beach saw the first bright yellow vending machine this week, selling the Spectacles for $130.
This feels a little like a soft launch, with the long queues dominated by tech and media industry types.
Snapchat Spectacles were announced in September and mark the company’s development into a ‘camera company’. Cameras mounted above the left and right eye allow users to shoot GoPro-style video.
Instagram confirms live video
CEO Kevin Systrom has confirmed to the FT that Instagram is working on a live video feature.
Systrom said, “Live is really exciting for us. I think it can enhance what we’re doing…If I’m trying to strengthen relationships with someone I love, them streaming video to me live would be an amazing way to be closer to them.”
Trump’s tech tax plans
As speculation begins about Trump’s policy plans, tech companies will be keeping an eye on tax.
Trump has previously discussed plans to cut tax on repatriated profits to 10% (from 35%).
This will encourage tech giants like Google to bring more of their money back to the US, rather than keeping it in low-tax jurisdictions such as Ireland.
Tesco Bank pays £2.5m to hacked customers
Tesco Bank has paid out an estimated £2.5m to 9,000 customers that were targeted in its recent hack.
The hack affected 40,000 accounts and resulted in Tesco Bank blocking online debit card payments for a time.
With the sophistication and scale of the hack being cause for concern, Patricio Robles asks if it will dent trust in startup banks.
Adobe buys Tubemogul for $540m
The consolidation of the martech and adtech landscape continues apace, with the latest acquistion that of Tubemogul by Adobe.
Brad Rencher, EVP Digital Marketing at Adobe said “With the acquisition of TubeMogul, Adobe will give customers a ‘one-stop shop’ for video advertising, providing even more strategic value for our Adobe Marketing Cloud customers.”
Marks & Spencer to close stores
Despite 3,000 extra assistants hired to improve in-store experience, and a more integrated approach to its Sparks loyalty scheme, M&S is struggling to turn things around.
Pre-tax profits for the 26 weeks to October 1 were down 18.6% to £231m (once changes to staff pay and pensions were accounted for).
The retailer’s plan to put the customer first cannot save 30 stores, which are set to close. Further stores will change to Simply Food outlets, as M&S aims to increase numbers of its more profitable food stores by 200.