If, like me, you were lucky enough to be at the best event in the marketing and advertising industry this week, you may have hazy memories of the week’s news.
Well, here, you can metaphorically gaze in the mirror and attempt to focus on the tattoos of tech news you have had inked all over your body in an attempt to remember who owns what and whether cars can drive themselves yet.
The Google Pixel smartphone was debuted with built-in Google Assistant and unlimited photo storage.
The headlines from the rest of the #MadeByGoogle event are the launch of the Google Home speaker as competitor to Alexa, and a DayDream VR headset which looks like a lighter version of the Samsung Gear.
Here’s the Google showcase page.
Twitter shares plunge
Twitter shares fell by 20% yesterday as a sale looks less likely.
Google and Facebook are apparently cold on the idea, as are Comcast, Walt Disney and 21st Century Fox.
OurMine hacked BuzzFeed on Wednesday, taking over a number of pages with a message accusing the site of sharing ‘fake news’ about the group.
A warning was added that ‘Next Time it will be public. Don’t fuck with OurMine again.’
Buzzfeed dealt with an OurMine hack rather quickly but cache don’t lie pic.twitter.com/DSo3ZddtEY
— Ben Sullivan (@_BenSullivan_) October 5, 2016
Trump isn’t spending on TV ads
As the FT reported this week, Donald Trump is garnering such high TV audiences when he is interviewed or takes part in a debate, that he doesn’t need to spend as much on TV advertising.
With less than six weeks to go before polls open, the Trump campaign has spent $78m on TV advertising according to Kantar Media, nowhere near what networks were hoping for.
Facebook Marketplace has a rocky debut
Facebook launched Marketplace this week, a new way to sell goods and services to those nearby, allowing sellers and buyers to contact each other via Messenger.
Marketplace, which has no peer review system, quickly saw ads for guns, animals, drugs and sex.
Facebook apologised and said technical issues in identifying posts that violate policies had temporarily allowed the illicit ads to appear.
— Josh Chace (@JOSHinHD) October 3, 2016
WhatsApp goes all Snapchat
New camera features have arrived on WhatsApp as it tries to match the ingredients of Snapchat’s secret sauce.
The WhatsApp blog details new editing tools and support for the front-facing flash alongside a zooming feature for recording videos.
Messenger goes all Snapchat
Ahem, new features have arrived on Messenger as it tries to match the ingredients of Snapchat’s secret sauce.
This is a limited trial of a feature similar to Snapchat Stories in some countries with low Snapchat penetration.
The features, including filters, have been introduced as part of a ‘Messenger Day’ campaign on Monday this week.
Facebook launches Messenger ‘lite’
Facebook’s blog reports “Messenger Lite is a slimmed down version of Messenger that offers the core features of Messenger for markets with slower than average internet speeds and a prevalence of basic Android smartphones.”
Salesforce buys Krux
Salesforce has bought the data management platform for a reported $340m – $700m.
Mergers and acquisitions in marketing automation are expected to continue apace.
Guardian creates VR team in-house
A Guardian press release reveals a new virtual reality team is to be led by Francesca Panetta as executive editor and Adam Foley as commercial strategy director.
The team apparently ‘comprises expertise across editorial, project management, digital development, designers and commercial’ and follows the success of 6×9: a virtual experience of solitary confinement.
Vice’s UK TV channel suffers slow start
Viceland UK launched in September on Sky in the UK.
According to Broadcasters Audience Research Broad data, in the primetime slot of 9pm to 11pm, viewers peaked at less than 14,000 in the first fortnight.
Some days saw zero views in this primetime slot. Tom Harrington from Enders Analysis is quoted as follows in the FT:
“Rather than acting as some sort of millennial catnip, Viceland has shown that it faces the same obstacles as all other broadcasters, and has no clearer idea of how to surmount them.”