Always On – Generalists & Creators

Econsultancy Fast Track to Digital Marketing online course

ONLINE CURRICULUM

Please complete the following 10 modules + 2-3 recommended reading per module:

1. Introduction and the Digital Context

2. Planning Digital Marketing

3. Content Strategy and Content Marketing

4. Search Engine Marketing: SEO

5. Social Media

6. Online Video

7. Performance and Influencer Marketing

8. Platforms, Usability & Conversion Optimisation

9. Email Marketing

10. Analysis and Measurement

Econsultancy microlearning

Then choose any 21 micro learning modules to complete:

Go to Microlearning modules