Amazon has expanded its investment in Chinese Internet company Joyo.com, which the company bought for $75m in 2004.

Chief Executive Jeff Bezos told the Wall Street Journal that Amazon would invest more capital into China, where it trails behind its biggest local competitor, Dangdang.com.

Amazon’s Chinese e-commerce operation Joyo.com has a 12% share of the market in the first quarter of 2007, compared with Dangdang’s 18%.

Jeff Bezos said Amazon plans to introduce some of the features of its worldwide sites to the Chinese market to boost its performance – offering free shipping on all orders and providing customer-specific purchase recommendations.

According to Chinese research firm Analysys International, China’s e-commerce market may  triple to 18.83bn yuan ($1.25bn) in 2010, from 5 billion yuan (£328m) last year.



Further reading:

Jeff Bezos talks about Amazon Web Services

Amazon posts 32% rise in Q1 sales