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Ecommerce: Third-Party Marketplaces Best Practice Guide

‌ A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.

“Ecommerce is mostly marketplaces”: Colin Lewis on how brands can seize the marketplace opportunity

“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide, told attendees at Econsultancy Live this week.

Despite the continuing domination of big retailer.com sites, and the rising trend for direct-to-consumer brands, “The bit that most people don’t realise,” said Lewis, “is that ecommerce is, pretty much, mostly marketplaces.”

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