1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
Digital Shift Q4 2019: Amazon
This chapter from Digital Shift Q4 2019 explores how Amazon has achieved its extraordinary success, including its formulae for innovation and how it tackles growth problems. It also explores which industries Amazon may be looking to disrupt next.
Research, Trends and Best Practice
1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019. Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]
"In North America, sponsored product ad spend share on Amazon reached 85% during Q1 2019"
The Internet Statistics Database contains dozens of charts and statistics related to Amazon, for you to browse, save and export.
From the Blog
As part of my dissertation for my Master’s in Digital Marketing at King’s College, I thought it would be interesting to find out if voice assistants like Alexa can impact a consumer’s decision while buying fast moving consumer goods (FMCG).
Amazon’s online retail dominance has never been greater, sparking growing concerns about its business practices. But is it possible that the company is actually starting to falter in ways that other businesses can take advantage of?
Facing growing scrutiny of its business practices and associated negative headlines, Amazon last year launched a program called FC Ambassadors. The concept: have rank-and-file employees tweet in defense of the company, particularly its warehouse working conditions, compensation and benefits.
Voice search: Why you shouldn’t just optimise for Google
There have been a number of important developments in the realm of voice search over the past 12 months, from the advent of speakable schema to the growing install base of smart speakers and other voice assistant-augmented smart devices, such as smart fridges and smart microwaves. This Briefing looks at how marketers can start preparing for a world where voice is more widespread.