One of the key beneficiaries of the growth in ecommerce is Amazon. The internet giant is continuing to grow at a remarkable rate. Now a quarter-trillion dollar business that is still growing 20% year-on-year, Digital Shift examines exactly how Amazon makes its billions.
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
1. Introduction This report has been created to help brands, marketers and existing third-party marketplace sellers understand the marketplace opportunity, review their company’s existing marketplace strategy and understand how to optimise this further or even help create a marketplace proposition from scratch. The report highlights the opportunities, challenges and what brands need to sell through […]
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019.[1] Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]
‘Ecommerce: Third-Party Marketplaces for Retailers’ considers the pros and cons of third-party marketplaces, covering components such as merchandising, optimisation and pricing, as well as strategic recommendations.
This chapter from Digital Shift Q1 2020 looks back at the most important lessons from the past 10 years of letters from Jeff Bezos to Amazon’s shareholders.
In today’s ‘Day in the Life’, Claire Leon – co-founder of Amazon sales agency, Acorn-i – explains how the Covid-19 pandemic has impacted her day-to-day working life.
Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 era. Here are eight examples of tech innovations that are being used to improve the in-store shopping experience.
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
Rory O’Connor is the founder and CEO of Scurri, a provider of software that connects and optimises the ecommerce ordering, shipping, and delivery process. Econsultancy caught up with him to find out his view on the long-term trends affecting retail, how retailers have been adapting to the pandemic, and what advice he would give to young junior professionals just entering the industry.
In the second half of 2020, where should search marketers be focusing their strategy, resources and efforts? Rebecca Sentance rounds up seven factors that are set to influence search marketing over the remainder of the year.
The China Internet Report predicts China’s livestreaming market will reach 613 million users in 2020. That makes live commerce big business in China, with more than 900 live-streaming sites now allowing consumers to interact and buy from brands in real-time – a market that, according to forecasts by iiMedia, will reach RMB 916bn by the […]
The Internet Statistics Database contains dozens of charts and statistics related to Amazon, for you to browse, save and export.
