What is Temu – and is it really a threat to Amazon?
How has the discount marketplace become such a ubiquitous name in such a short space of time? How does it compare to Shein? And what does this trend mean for Amazon?
Webinar: Retail Media
This webinar takes a deep dive into retail media. It looks at the key networks and players before providing guidance on developing and executing a retail media strategy.
Artisan chocolate brand optimises Amazon Easter advertising to grow sales by 280%
Martin’s Chocolatier worked with Fluid Commerce to use a range of different advertising tools based around the customer journey
Retail Media Best Practice Guide
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
Retail media: Walled garden or integrated channel? We ask the experts
We recently spoke to some media experts about measurement in retail media. We’ve been talking to them again this week, about the nature of retail media networks – are they walled gardens? Or do new partnerships and integrations make retail media an integrated part of wider campaigns? How to achieve scale and efficiency is a […]
Digital Transformation Monthly: The Rise of Retail Media Networks
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
Ecommerce: Third-Party Marketplaces Best Practice Guide
A comprehensive look at why brands must consider third-party marketplaces, with pragmatic advice on what is required to succeed across a range of them including Amazon, Alibaba, eBay and many more.