It’s well-established that Amazon is the first place a majority of consumers turn when they want to search for products. But what happens when brands successfully lure consumers to their websites?
1. Introduction This report investigates the successes, strengths and challenges of Amazon and outlines what marketers across industries can learn from the retail giant. It will also consider what the future holds for Amazon and explore what marketers can learn from the company. With Amazon recently becoming a trillion-dollar company and the only one to […]
1. Introduction Digital advertising has grown to become the largest advertising medium in the UK, and is expected to represent 50% of total advertising spend across the world as early as 2019.[1] Thanks to people spending more time than ever online, the uniquely low barriers to entry and the wealth of data that digital advertising […]
The Internet Statistics Database contains dozens of charts and statistics related to Amazon, for you to browse, save and export.
There have been a number of important developments in the realm of voice search over the past 12 months, from the advent of speakable schema to the growing install base of smart speakers and other voice assistant-augmented smart devices, such as smart fridges and smart microwaves.
This Briefing looks at how marketers can start preparing for a world where voice is more widespread.
Amazon returns will soon be accepted at all 1,150 of Kohl’s department stores across the US.
Retailers trying to fend off Amazon could soon face a big new challenge from the online retail behemoth: free one-day delivery for all Prime members.
The consumerization of healthcare has organizations in the market rethinking the ways they engage with patients.
It’s well-established that Amazon is the first place a majority of consumers turn when they want to search for products. But what happens when brands successfully lure consumers to their websites?
Thousands of Amazon suppliers are panicking as the online retail giant has abruptly halted large numbers of wholesale orders.
It’s been nearly two years since Amazon was poised to launch its B2C ecommerce platform throughout Asia-Pacific. How well has it gone – and should marketplaces and brands still be worried?