The latest Amazon insights, research, case studies, marketing and commerce statistics, data and more

Digital Shift Q4 2019: Amazon

This chapter from Digital Shift Q4 2019 explores how Amazon has achieved its extraordinary success, including its formulae for innovation and how it tackles growth problems. It also explores which industries Amazon may be looking to disrupt next.


"86% of UK online shoppers shop on Amazon"

The Internet Statistics Database contains dozens of charts and statistics related to Amazon, for you to browse, save and export.

voice assistants

Voice search: Why you shouldn’t just optimise for Google

There have been a number of important developments in the realm of voice search over the past 12 months, from the advent of speakable schema to the growing install base of smart speakers and other voice assistant-augmented smart devices, such as smart fridges and smart microwaves. This Briefing looks at how marketers can start preparing for a world where voice is more widespread.

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