The Future of Marketing
A guide combining insights from Econsultancy’s survey of more than 800 marketers and expert interviews and examining the trends, challenges and opportunities facing marketers as they move into the 2020s.
Based on our flagship annual trends report for 2021 and a synthesis of recent research, we look at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2021 and beyond.
This 60 minute analyst session covers:
- An overview of aggregate marketing priorities, opportunities and challenges in 2021
- Marketing, technology and behavioural trends in context
- What marketers and organisations can do to prepare for the future
- The increasing role of brand trust
If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com
Digital Transformation Monthly – October 2021
This month, the report looks at the grocery brands seeing strong online growth, new partnerships in retail and the new digital bank set to ramp up competition within the UK retail banking market.
Ecommerce Quarterly: Q3 2021
A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of.
Learning from a Crisis Best Practice Guide
A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.
Social Quarterly: Q3 2021
The latest trends, developments and statistics in social media. Stories this quarter include YouTube testing livestream shopping, TikTok extending the length of its videos and Facebook’s Campaign Ideas Generator.
Embark on a Blended Learning Journey
Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.
Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.