H1 2022 Analyst Session: 2022 Digital Trends

Based on our flagship annual trends report for 2022 and a synthesis of recent research including Future of Marketing, Digital Shift and a round up from Econsultancy’s articles, this session looks at the most significant strategic, digital and behavioural forces that will drive marketing strategy in 2022 and beyond.

This 60 minute analyst session covers:

  • An overview of aggregate marketing priorities, opportunities and challenges in 2022
  • Marketing, technology and behavioural trends in context
  • The increasing role of brand purpose
  • What marketers and organisations can do to prepare for the future.

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

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The Future of Marketing

Bringing together the survey results from over 900 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years, after a period of unprecedented global change.

Learning from a Crisis Best Practice Guide

A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.

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Building a Digital Culture

Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.