A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution.
Econsultancy’s latest Future of Marketing survey reveals that over
the next two years 77% of marketers expect data, analytics and measurement to be more important, with over a third seeing a move
to more data and insight-driven decision-making to be most important.
The need to derive value from insights and adopt a data-driven approach to decision-making is increasingly critical.
This 60 minute analyst session covers:
- Moving to a more data and insight-driven approach to decision-making.
- Deriving value from data – a foundational approach and applying
- Embedding data-driven marketing to identify process gaps, new opportunities and enhance targeting strategies.
- The role of marketing automation in predicting customer behaviour and preferences and supporting data-driven marketing at scale.
If you are interested in booking a session with us or want to know more, please contact: firstname.lastname@example.org
A report aimed at helping marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed, the role of data, the DaaS model, data strategy frameworks and why transformation can fail.
CDPs are powerful tools that unify data and give businesses a 360 view of the customer, enabling personalisation at scale and in real time. This best practice guide looks at their key features and benefits and provides a step-by-step guide to implementation.
A guide covering approaches to marketing measurement and analysis, also looking at how businesses can tailor their measurement strategies to their available data maturity and resource, and reviewing some of the common tools used by businesses in data analysis.
1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
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