Adopting a Data-driven Approach

Econsultancy’s latest Future of Marketing survey reveals that over
the next two years 77% of marketers expect data, analytics and measurement to be more important, with over a third seeing a move
to more data and insight-driven decision-making to be most important.

The need to derive value from insights and adopt a data-driven approach to decision-making is increasingly critical.

This 60 minute analyst session covers:

  • Moving to a more data and insight-driven approach to decision-making.
  • Deriving value from data – a foundational approach and applying
    the learnings.
  • Embedding data-driven marketing to identify process gaps, new opportunities and enhance targeting strategies.
  • The role of marketing automation in predicting customer behaviour and preferences and supporting data-driven marketing at scale.

If you are interested in booking a session with us or want to know more, please contact:


Working Effectively with Data Teams

1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.