H1 2022 Analyst Session: Adopting a Data-driven Approach

Data’s role in marketing is becoming increasingly critical. This  session will look at what companies can do as marketing moves towards cookieless tracking, and the need to focus on data-driven marketing and delivering more relevant and personalised experiences.

This 60 minute analyst session covers:

  • Deriving value from data – a foundational approach and applying the learnings
  • Embedding data-driven marketing to identify process gaps, new opportunities and enhance targeting strategies
  • Understanding alternative strategies available with the demise of third-party cookies
  • Demonstrating the value exchange, building authentic experiences and gaining customers’ trust.

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com


Working Effectively with Data Teams

1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]

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