HelpIing marketers navigate complexity and to stimulate thinking around how to cultivate agile ways of working and develop frameworks for innovation.
This 60 minute analyst session covers:
If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.
A best practice guide providing marketers with an understanding of product strategy and marketing fundamentals, enabling them to successfully navigate where marketing and product disciplines cross over, and drive business benefit.
A report drawing on the Effective Leadership in the Digital Age research, which set out to answer one key question: what does it mean to be a ‘digital leader’ in the context of digital transformation?
This report provides marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics.
Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.
This best practice guide provides practical advice for empowering successful and powerful remote working. Also drawing on the results of the Covid-19 Business Impact survey, conducted in mid-March 2020, it offers a look at how businesses in the UK and North America are reacting to the Covid-19 pandemic.
A report exploring the key lessons that can be learnt from responses to the Covid-19 pandemic from organisations in sectors, such as retail and education, that have seen an accelerated shift towards digital transformation, including actions businesses can take forward when the world starts to return to business as usual.
A guide combining insights from Econsultancy’s survey of more than 800 marketers and expert interviews and examining the trends, challenges and opportunities facing marketers as they move into the 2020s.
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
A best practice guide exploring the benefits and challenges of segmentation and personas, explaining why and how to use market segmentation, communication segmentation, customer segmentation and personas.
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
A look at the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel.
A report aimed at helping marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed, the role of data, the DaaS model, data strategy frameworks and why transformation can fail.
Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.
Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.