Change Management for Marketers Best Practice Guide
This report provides marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics.
Digital transformation is now at the front and centre of many business agendas, and we’ve seen how rapidly changing environments have increased the need for marketers to understand and better manage change and complexity.
This 60 minute analyst session covers:
- The context for changing marketing and transformation
- Understanding the key elements to support change
- Change management models and their application
- What constitutes effective digital leadership
- Leadership, culture and mindset to support change
If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com
Effective Leadership in the Digital Age
A report drawing on the Effective Leadership in the Digital Age research, which set out to answer one key question: what does it mean to be a ‘digital leader’ in the context of digital transformation?
Digital Transformation and the Role of Data
A report aimed at helping marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed, the role of data, the DaaS model, data strategy frameworks and why transformation can fail.
Segmentations and Personas Best Practice Guide
A best practice guide exploring the benefits and challenges of segmentation and personas, explaining why and how to use market segmentation, communication segmentation, customer segmentation and personas.
Developing Future Strategy: Long-Term Thinking for Marketers
A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
Customer Journey Mapping Best Practice Guide
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
Organisational Structures and Resourcing Webinar
March 17th, 2020 | 3pm GMT, 10am EST
Reinventing Commerce
A report exploring the path to growth through a landscape defined by rapidly changing consumer behavior, a demand for personalization and the influence of macro-players with international reach and enormous scale.
Experience Index: 2020 Digital Trends
The 2020 Digital Trends report looks at the most significant digital-related trends driving marketing and customer experience strategies, with a focus on understanding challenges, opportunities and priorities.
Skills of the Modern Marketer
Identifying the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
Modern Marketing Model (M3)
Introduction Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has […]
Storytelling for Marketers
1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]
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Trends for 2020 to 2030
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.
Business transformation
The content of this briefing is reproduced from Econsultancy’s Change Management for Marketers Best Practice Guide, published November 2019 and written by Neil Perkin. The report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. With […]
Change management strategy
Change is ever-present for marketers, fuelled by the evolving nature of technology, consumer behaviour, and market conditions.
How Marketers Learn
This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.
Embark on a Blended Learning Journey
Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.
Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.