Q2 2020 Analyst Session: Change Management & Effective Leadership for Marketers

Digital transformation is now at the front and centre of many business agendas, and we’ve seen how rapidly changing environments have increased the need for marketers to understand and better manage change and complexity.

This 60 minute analyst session covers:

  • The context for changing marketing and transformation
  • Understanding the key elements to support change
  • Change management models and their application
  • What constitutes effective digital leadership
  • Leadership, culture and mindset to support change

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

A-Guide-to-the-Modern-Marketing-Model-and-Organisational-Structures

Modern Marketing Model (M3)

 Introduction Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has […]

Storytelling for Marketers

Storytelling for Marketers

1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]

2

Trends for 2020 to 2030

Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead.

Digital transformation graphic depicting a plant growing onto a tablet screen

Business transformation

The content of this briefing is reproduced from Econsultancy’s Change Management for Marketers Best Practice Guide, published November 2019 and written by Neil Perkin. The report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. With […]

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.