H2 2021 Analyst Session: Considerations for User Experience and Accessibility

As more people transact online, the importance of UX and accessibility as strategically important topics has grown. Increasingly, marketers and ecommerce professionals need to be equipped with knowledge of design principles and accessibility considerations.

This 60 minute analyst session covers:

  • Introduce marketers to the principles of good design and accessibility to facilitate more inclusive marketing and ecommerce practice
  • Offer guidance in terms of testing interfaces for usability
  • Distinguish between influence signals to support conversion optimisation and dark patterns

If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com

Resources

User Experience and Interaction Design for Mobile and Web

User Experience and Interaction Design for Mobile and Web

1. About this Guide 1.1. How this guide is structured Econsultancy’s series of best practice guides have been created for professionals who typically work in marketing or ecommerce roles. The guides steer readers to ensure that projects and strategies are executed in the right way for optimal results. This guide to mobile and web user […]

Neurodiversity and Digital Inclusion Best Practice Guide

1. Introduction Neurodiversity is considered to be an essential form of human diversity. The idea that there is one ‘normal’ or ‘healthy’ type of brain or one ‘right’ style of neurocognitive functioning is no more valid than the idea that there is one ‘normal’ or ‘right’ gender, race or culture. There is evidence that neurodiversity […]

Five key psychological principles of UX & UI design

User experience (UX) is the most important aspect of any product. Well-designed UX drives user engagement. But badly designed UX doesn’t just cause app abandonment. It’s also been proven to damage your overall brand, making users less likely to engage with you in the future. How can you avoid this? By considering the science and […]

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Consumers are online – are you ready for them?

Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face. Brands that are providing their customers with easy, enjoyable and seamless online experiences during the crisis are likely to benefit from these forced behavior changes post Covid-19. If you want […]

A phone screen displaying the Moonpig app with a marker pen and a binder arranged around it.

Moonpig on innovating during a pandemic, internal empathy and nailing the basics of UX

Camila Diaz is Head of Product Design and Research at online greetings cards and gift company Moonpig. At Moonpig, Product Design is a discipline that comprises a range of UX-related functions, including user research, user experience design, information architecture, visual design interaction, and service design thinking. As such, Diaz played a pivotal role in the […]

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