Econsultancy’s latest Future of Marketing survey revealed that ‘empathy for the customer and a deep understanding of their needs’ are seen as the most important factors in meeting customer experience expectations.
As more people transact and interact with brands primarily online,
the need to understand consumer psychology and how to influence behaviour digitally has become more important.
This 60 minute analyst session covers:
If you are interested in booking a session with us or want to know more, please contact: analyst.sessions@econsultancy.com
This webinar looks at some of the key insights from Econsultancy’s Consumer Neuroscience and Digital Marketing Best Practice Guide. It looks at what consumer neuroscience is, how it can benefit marketers, and how it can be applied to digital marketing strategies and implementation.
This guide to user experience (UX) and interaction design equips readers with the knowledge, tools and techniques they need to deliver great user experiences and design products that people like to use.
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
This report identifies common marketing and business problems that research can help solve and provides a practical introduction to the main research tools, techniques and methodologies that can drive faster customer-centric decision-making.
This report offers practical and pragmatic advice for developing and implementing a successful customer experience strategy.
This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.
Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.
Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.