Consumer Psychology and Experience Design

Econsultancy’s latest Future of Marketing survey revealed that  ‘empathy for the customer and a deep understanding of their needs’ are seen as the most important factors in meeting customer experience expectations.

As more people transact and interact with brands primarily online,
the need to understand consumer psychology and how to influence behaviour digitally has become more important.

This 60 minute analyst session covers:

  • The importance of understanding customers’ motivations, how they think and feel and what they want to achieve.
  • The relationship between psychological insights, experience design and conversion and customer loyalty.
  • Understanding persuasion online and how to build trust through safety and social proof.
  • How to cater to the brain throughout the customer journey via design and messaging.

If you are interested in booking a session with us or want to know more, please contact:


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Ratings and Reviews Best Practice Guide

This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.

Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.