This webinar looks at some of the key insights from Econsultancy’s Consumer Neuroscience and Digital Marketing Best Practice Guide. It looks at what consumer neuroscience is, how it can benefit marketers, and how it can be applied to digital marketing strategies and implementation.
Econsultancy’s latest Future of Marketing survey revealed that ‘empathy for the customer and a deep understanding of their needs’ are seen as the most important factors in meeting customer experience expectations.
As more people transact and interact with brands primarily online,
the need to understand consumer psychology and how to influence behaviour digitally has become more important.
This 60 minute analyst session covers:
- The importance of understanding customers’ motivations, how they think and feel and what they want to achieve.
- The relationship between psychological insights, experience design and conversion and customer loyalty.
- Understanding persuasion online and how to build trust through safety and social proof.
- How to cater to the brain throughout the customer journey via design and messaging.
If you are interested in booking a session with us or want to know more, please contact: email@example.com
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