Customer-Centricity and Personalisation

Personalisation is key in providing an outstanding customer experience, making customers’ lives easier and increasing customer lifetime value.
Getting personalisation right, however, requires organisations to have
a deep understanding of customer needs and to place those at the
centre of all that they do.

With 88% of respondents to Econsultancy’s Future of Marketing survey
sharing that customer-centric skills are vital to delivering against CX expectations, putting the customer at the heart of an organisation is now
seen as a strategic priority.

This 60 minute analyst session covers:

  • Moving to a more customer-centric approach as a competitive advantage.
  • How to apply customer-focused processes, strategies and approaches.
  • Using personalisation to build market-leading experiences and drive
    loyalty, engagement and conversions.

If you are interested in booking a session with us or want to know more, please contact:


Embark on a Blended Learning Journey

Our expert-led blended learning programme will help you and your organisation to grow and evolve, in line with the expectations of your customers. We can help you to update the skills of marketing, digital and ecommerce professionals, guiding you through a fully personalised and well-structured learning path.

Through cutting-edge face to face training, online classrooms and insightful content, we’ve helped some of the world’s most successful brands build their knowledge and capabilities in marketing.