Digital technologies such as mobile applications, search engines, customer review sites, marketplaces and social media have revolutionised the customer journey making the path to conversion more complex. Each new technology creates new customer touchpoints. With new touchpoints come new expectations and customer behaviour.
This 60 minute analyst session covers:
- The need for Customer Journey Mapping
- How to develop customer journey maps
- The role of segmentation and personas
If you are interested in booking a session with us or want to know more, please contact: firstname.lastname@example.org
A best practice guide providing marketers with overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
A best practice guide exploring the benefits and challenges of segmentation and personas, explaining why and how to use market segmentation, communication segmentation, customer segmentation and personas.
A report exploring the state of Customer Journey Mapping at a time when customers no longer travel a predictable or linear path. Customer Journey Mapping increasingly helps marketers to discover and describe new paths to purchase; this report looks at its impact and success factors.
The results of cultivating a good understanding of customers and improving their experience are well understood. When excellent customer experience is achieved, marketers will better know how to engage with customers, consumers will be happier with our products and services, and, ideally, the business will have an improved bottom-line. To improve customer experience to any […]
The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a place Agree who moderates Create an agenda Include personas and hypotheses Mapping software. During workshop Successful facilitation Being the customer Teamwork Capturing conversation, Post-workshop Introduction Customer journey workshops help […]
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